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How to Give Copywriting Feedback

By Kate Sitarz Leave a Comment

Person in grey crewneck sweatshirt is out of focus with their hands in focus in the foreground with one in a thumbs up and one in a thumbs down.

We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]

What Makes a Good Call to Action (CTA)?

By Kate Sitarz Leave a Comment

Image is cropped showing a person's torso wearing a denim top and jeans as they sit on a carpet holding a phone and pointing a finger at the screen.

As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]

How to Manage That First Copywriting Client Panic

By Nicki Krawczyk 2 Comments

Slivers of 7 men and women, each with a different shocked look on their face, including open month, bulging eyes, gritted teeth, and hands covering mouth.

When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]

Land Copywriting Clients With These 35 Tips

By Nicki Krawczyk 2 Comments

Man with glasses and beard holds a lime green sticky note in front of his face that says "new clients" in all capital block letters.

Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]

What Should a Copy Doc Look Like?

By Nicki Krawczyk 2 Comments

Stacks of white papers joined by binder clips with a hand lying on top of the pile

Starting out as a copywriter, you may wonder what you actually deliver to clients. The document that you put your copy into is usually called a "copy deck" or, even simpler, a "copy doc." Every writer has their own way of formatting copy docs (I'll show you how I do it), but the most important thing is that you make it clear what's what. … [Read more...]

Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

As writers our clients hire us to ... well ... write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you'll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable … [Read more...]

Episode 193: Tips for Copywriting While Staying with Friends & Family 😳

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones. And that's a huge perk—we love our friends and family! It's 100% doable to work from their homes. But working remote from family and friends' homes is a very different experience than working from pretty much anywhere else. … [Read more...]

Summer Rewind: Ep. 52 What to Do Before Your Copywriting Interview

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Are you ready to stand out in your next copywriting interview or discovery call? Whether you're applying for an on staff position or a freelance role, the key to success lies in the right preparation. That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for … [Read more...]

Summer Rewind: Ep 15. Traits of the Most Successful Copywriters

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and … [Read more...]

Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Audrey went from feeling … [Read more...]

Summer Rewind: Ep. 17 How to Set Your Copywriting Rates

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can … [Read more...]

Summer Rewind: Ep. 46 Are the Best Copywriters Introverts or Extroverts?

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy.  Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your … [Read more...]

Episode 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s Story

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

If the thought of networking sends shivers down your spine, rest assured, you're not alone. Especially for introverts, the prospect of "putting yourself out there" can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections. Join us as we delve into Lizzie's journey, where … [Read more...]

Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

The Freelance vs. full-time debate with Nicki and explore why gigging might just be your golden ticket to career freedom. Learn how to secure copywriting gigs like a pro, the misconceptions about job security, and how to take control of your income. Get ready for a revelation-packed episode that could redefine your work life! Looking for closed captioning or a … [Read more...]

Episode 190: Freelance Copywriting Through Divorces, Separations, and Breakups

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting.  In this episode, we've invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it's like to navigate a … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 193: Tips for Copywriting While Staying with Friends & Family 😳
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
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