Hi Ethlyn,

Great! A lot of people are intimidated about pitching (though our system is as non-intimidating as possible), so you’re already way head of the game if you’re not afraid of it in the least. We have a full training on how to write pitches to get the best possible reaction (plus a friendly and supportive Facebook group to give you feedback), so you’ve got everything you need when you’re ready to take that step. 🙂

Thanks for commenting!
Nicki

I know you’ve seen a lot of me today- but I am about to embark on re-entering your Academy,(can I get a womp womp for lifetime access?)

I decided to go through all the emails you have sent me first so I know how to properly prepare myself. This has got to be the best post I’ve read so far.

So, bad pitches you ask? Honey, that’s 90% of my emails! And to be honest, the KLT companies I signed up with I don’t even like anymore because of these half-assed emails – mass emails – are so money hungry driven I feel like throwing up. Who is doing Victoria’s Secret’s copy? I want that chick’s job because I can do it WAYYYY better!

Anyway, that’s just one example. I honestly am not intimidated about the whole pitch thing because I’ve done a lot of personalizing for many of the projects I’ve been involved in- causes like Mental Health awareness for NAMI and volunteer work for the Trump campaign (please don’t automatically hate me).

Also, another thing about me is I’m not shy at ALL. My first job at 15? GAP greeter! And when people gave me a nasty look for saying “Hi, welcome to the GAP?” More smiles from yours truly!

So, yeah, I think with your coaching and some learning I can definitely make great pitches!

Great post!

Ethlyn

Hi Rafael,

Personalization is definitely important—and no pitch should *ever* be done in bulk. We’re copywriters, so it’s important that we put our very best foot forward in each of our pitch emails.

Thanks for commenting!
Nicki

I found your blog just yesterday but I find your attitude very refreshing. I’ve only just gotten into Copywriting and started a blog but I’ve been doing other digital marketing for a while and I had to land clients solely by reaching out to them. Although my first few at least were people I already had a connection to.

So reaching out cold is new to me. But I totally agree on what you’ve said here, you have to at least take the time to personalise your message even if you scrape together a bulk list.

Thanks for the insights,
Rafael

Hi Evan,

It really, really is! Though it also speaks to how hard it is for companies to find good writers and how much they truly welcome good pitches. 🙂 And I agree—it doesn’t even take that much effort to create a great, personalized pitch.

Thanks for commenting!
Nicki