Comments on: How to Win Trust to Get Copywriting Clients https://filthyrichwriter.com/the-klt-factor-how-to-write-copy-that-makes-your-clients-irresistible/ Tips, tools, & training for new and aspiring copywriters. Tue, 17 Oct 2023 11:04:28 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Nicki Krawczyk https://filthyrichwriter.com/the-klt-factor-how-to-write-copy-that-makes-your-clients-irresistible/comment-page-1/#comment-449259 Tue, 28 Jan 2020 14:15:50 +0000 http://filthyrichwriter.com/?p=5655#comment-449259 In reply to Lorenzo Brooks.

Hi Lorenzo,

I’ll strongly disagree – the sale of a product or service is significantly easier to make when a customer also likes, knows, and trust the company providing it. You’re welcome to be wary of the post, but that principle is a pretty standard marketing tenet.

Thanks for commenting,
Nicki

]]> By: Nicki Krawczyk https://filthyrichwriter.com/the-klt-factor-how-to-write-copy-that-makes-your-clients-irresistible/comment-page-1/#comment-449258 Tue, 28 Jan 2020 14:15:29 +0000 http://filthyrichwriter.com/?p=5655#comment-449258 In reply to Kelli Leeman.

Hi Kelli,

Fun – they’re new to me! Remember, though, that spec ads aren’t about improving on what they’re doing; they’re about creating *another* marketing piece in that brand’s voice. If they already have a great voice and style, that sounds like a prime opportunity to create a spec ad and demonstrate how adept you are at taking on that voice! 🙂

Thanks for commenting!
Nicki

]]> By: Lorenzo Brooks https://filthyrichwriter.com/the-klt-factor-how-to-write-copy-that-makes-your-clients-irresistible/comment-page-1/#comment-449234 Tue, 28 Jan 2020 11:17:49 +0000 http://filthyrichwriter.com/?p=5655#comment-449234 The copy that’s written should be the item that’s desired to be irresistible,– not the client. The heading of the article alone makes me wary enough to not take the rest seriously.

]]> By: Kelli Leeman https://filthyrichwriter.com/the-klt-factor-how-to-write-copy-that-makes-your-clients-irresistible/comment-page-1/#comment-449146 Mon, 27 Jan 2020 19:30:25 +0000 http://filthyrichwriter.com/?p=5655#comment-449146 I have been particularly impressed with Darn Tough Socks.
They appeal to the frugal, American, home made, quality-seeking type of people.
Their copy on their website is awesome.

In fact, I was trying to do a spec ad for fun on their products, and I couldn’t manage it: They did a beautiful job already.

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