Comments on: The Biggest Banner Ad Writing Mistakes https://filthyrichwriter.com/copywriting-qa-the-biggest-banner-ad-writing-mistakes/ Tips, tools, & training for new and aspiring copywriters. Thu, 19 Oct 2023 00:08:16 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Nicki Krawczyk https://filthyrichwriter.com/copywriting-qa-the-biggest-banner-ad-writing-mistakes/comment-page-1/#comment-362872 Mon, 23 Jan 2017 20:29:44 +0000 http://filthyrichwriter.com/?p=3766#comment-362872 In reply to Jonathan.

Hi Jonathan,

I agree on all points. I think another big mistake people make, though, is too depend too heavily on an image. An image often doesn’t make much sense out of context and it can be hard for a creative and marketing team to evaluate images for ads thinking as someone coming across it on the web (instead of as people who are intimately familiar with the product).

Thanks for commenting!
Nicki

]]> By: Jonathan https://filthyrichwriter.com/copywriting-qa-the-biggest-banner-ad-writing-mistakes/comment-page-1/#comment-360327 Tue, 13 Dec 2016 18:03:30 +0000 http://filthyrichwriter.com/?p=3766#comment-360327 I always try to remember that the goal of a banner ad is not to sell a product or service. The goal is to get someone to click on the ad. The landing page or website should do the selling. So only include the information on the ad that will get someone to click. Also make sure that your copy and design are reflected in the landing page.
A strong image is essential to make banner ads work. The image can illustrate the benefits of your product or service and make the banner ad less dependent on a ton of copy.

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