Hi Marley,

As the copywriter, it’s up to you to provide the copy – nothing else. (Unless you want to). Your client (or a designer) will be responsible for putting it into landing pages, email service providers, etc., so you would never be responsible for managing any of that or paying for any services.

Thanks for commenting!
Nicki

I found your post very valuable.
I’m 18 and trying to start a career in copywriting and there’s something I don’t know…

If I’m doing a landing page for a small business, do I need to buy a landing page platform or does the business do that? Is the role of the copywriter just to write the copy or do they need to set up the whole landing page, including the design?

The same thing goes for if I want to do the email copywriting for a business. If they’re using a platform such as mailchimp, do I need the businesses account details, or do I create an account on their behalf, and who pays for the subscription?

I know this is a lot to ask but it would really help me get through the first hurdles and start my copywriting career.

Thanks

Hi Chad,

I’m so glad it was helpful! 🙂

Thanks for commenting!
Nicki

First off, great information. I’m just getting started with writing copy and have been trying to figure out how to go about getting clients. What you have shared here is a real eye-opener. Looking forward to hearing more from you. Thanks ?

Hi Kirsten,

You never actually provide any copy with a pitch – you provide ideas for what to improve. (The “what” and not the “how”.) If they want to get copy from you they need to pay you, right? 🙂

Thanks for commenting!
Nicki

If using this for a pitch, would you re-write an existing landing page or would you create a new one for a ‘made up’ freebie? I’m just wary of upsetting people by indicating that their existing page isn’t good enough. Thanks!

Hi Celeste,

Absolutely! I think now, more than ever, even new businesses understand how important a great landing page is to their customers’ journeys—and to their businesses.

Thanks for commenting!
Nicki

Hi Jessica,

Ha – well, it doesn’t help that I tend to talk so quickly! 😀 (And you can always find those recordings in the “Videos” section of the FB group.) And you’re right—that’s absolutely a great tactic. And if they do, well, chances are very good that you can improve it. 😉

Thanks for commenting!
Nicki

Hi Michaela,

Thanks for the heads up! Duly fixed. 🙂 And I look forward to working with you!

Thanks for commenting!
Nicki