• CCA Student Sign In

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What Is Copywriting?
    • Why Copywriting is One of the Most Enjoyable, Flexible Careers
  • Blog
    • Most Popular
    • Mindset & Professional Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Pitching
    • Copywriting Tips
    • Terms to Know
  • Podcast
    • Latest Episodes
    • Student Stories
  • Free Copywriting Course
    • Learn About the Comprehensive Copywriting Academy
    • CCA Next Level
  • CCA Reviews
    • CCA Student Wins
    • Videos: CCA Student Reviews
  • About Us
    • About Us
    • About Nicki Krawczyk
    • Press
  • Copywriting Tools

Why Copywriters Need to Think Visually (and How to Do It)

By Kate Sitarz Leave a Comment

Woman using a marker writes on a whiteboard

Copywriters aren’t designers. But when it comes to concepting ideas, you do need to come prepared with ideas for the project. For example, if you’re writing a banner ad to get people to book a vacation and want the copy to say something like “Go from ARGH! to Ahhhhhhh” you may envision someone yelling in an office contrasted with someone relaxing in a beach chair. When … [Read more...]

Why You Need to Resell Your Copywriting Work

By Nicki Krawczyk 2 Comments

Man in long-sleeved, button-down shirt stands in front of a paper presentation

Okay, pop quiz, copywriters. Once you found the client, landed the work, written the first draft, and conducted your self-edits, what's the next step? Send the draft back to your client with a friendly, “Let me know what you think!,” right? (Hint: If that were right, this would be a really short post.) Don't Just Send Your Copy Believe me, I certainly understand the … [Read more...]

Can You Become a Copywriter If You’re Not a Grammar and Punctuation Dynamo?

By Nicki Krawczyk 20 Comments

Can You Become a Copywriter if You're Not a Grammar and Punctuation Dynamo?

A confession: I can’t diagram a sentence. I mean, I could once. In seventh grade, I was a master. But now…participles, gerunds, modifiers? I’ve got no fricking idea. It’s important to understand the rules of English so that you can intelligently break them. Unless you’re teaching English or writing academic papers, the logistics of gerunds (et al) don’t really come … [Read more...]

Copywriting Contracts: Do You Need to Send Them to Clients?

By Nicki Krawczyk 8 Comments

Do You Need to Send Contracts to Your Copywriting Clients?

Everybody needs a copywriting contract, right? After all, we need to be safe—to protect ourselves and ensure the project doesn't fall through! But…to protect ourselves from what, exactly? Like the topic of whether or not to bill upfront, the question of contracts comes from the same impulse to “protect ourselves” from nefarious clients. People believe that having … [Read more...]

Copywriting Revision Rounds: How Many Rounds Do You Offer?

By Nicki Krawczyk 20 Comments

A hand holds a pencil with the eraser side down against a school-bus yellow background.

I get this question a lot—"how many revisions do I need for copywriting?" or "how many rounds is fair?"—and I understand the thinking behind it. People are worried that clients are going to “take advantage” of them and request round after round after round of revisions until it’s perfect. But here’s the thing: Our copy is supposed to be perfect. (Or, at least, as close to … [Read more...]

Why Landing Pages Are the Perfect First Copywriting Projects

By Nicki Krawczyk 12 Comments

Person landing with parachute.

If you’re looking for a way to get started with a potential client—or, perhaps, a good piece of value to bring to a potential client to convince them to work with you—landing pages might just be the perfect place to start. What's a Landing Page? Landing pages are where a visitor “lands” after taking an action like clicking an ad or link or opting in. Landing pages have … [Read more...]

Is Handwriting Ads a Real Way to Get Copywriting Practice?

By Nicki Krawczyk 17 Comments

"This is absurd" is written on a notebook that is on a desk; hand copying ads is not an effective method for learning to write copy. Analyzing and rewriting ads is.

When I first heard about this tactic, I was shocked. Someone left a comment on a post asking if there was any use in hand-copying other people’s ads to learn copywriting. Then, someone else sent an email to the Filthy Rich Writer team. And, after that, I found out that a few copywriting courses make hand-copying ads a major pillar of their teaching. Let me make something … [Read more...]

The Perspective Shift You NEED to Make to Be Successful as a Copywriter

By Nicki Krawczyk 2 Comments

A person looking through a rectangle they are making with their hands.

Here’s a short post but an important one. When we’re writing copy for our clients, it can be tempting to view the project and your copy through your own perspective. After all, that’s the perspective you’ve been viewing things from for your entire life, right? But when you can’t escape your own perspective, you’re doing your clients—and your career—a disservice. If … [Read more...]

How to Win Trust to Get Copywriting Clients

By Nicki Krawczyk 4 Comments

A group of people clapping.

Here’s a hard truth: the average conversion rate for purchases is right around 2%. Of course, it can skew up or down depending on the industry or the product, but 2% is a pretty solid estimate. That means that for every 100 people who see an offer…2 people will buy. That's on top of the fact that, for most businesses, a lot of money is spent getting those 100 people to even … [Read more...]

Amp Up Your Copywriting Productivity With Ultra Scheduling

By Nicki Krawczyk 8 Comments

A woman sitting at her desk looking at a digital calendar on her computer.

It’s 9:05 on Thursday morning, which means I’m five minutes into my “write FRW post” one-hour block on my schedule. And this is exactly where I’ll be every Thursday at 9:05, barring emergencies or vacations. I know: For a lot of people who are interested in becoming freelancers, a big part of the appeal is the “free” part. No schedule, work from anywhere, manage your own … [Read more...]

« Previous Page
Next Page »
Click here to subscribe

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



Click here to subscribe

Comprehensive Copywriting Academy

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Learn more
Comprehensive Copywriting Academy from Filthy Rich Writer

Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 193: Tips for Copywriting While Staying with Friends & Family 😳
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn

Copyright © 2024 Filthy Rich Writer | Contact Us | FAQs |About Us | Terms of Service | Privacy Policy| Business Affiliates