Comments on: How to Find and Write for Solopreneurs

By: Nicki Krawczyk

Nicki Krawczyk — Tue, 20 Sep 2016 15:05:28 +0000

Hi David,

I agree; working with solopreneurs is a lot of fun. It can also be even better than working with small businesses because there are fewer people making the decisions. (Of course, if that person has problems making decisions, it can also be tough. Ah, clients. 🙂 )

Keep checking back for more articles on writing (and pitching…) solopreneurs. You’ll see some coming. 🙂

Thanks for commenting!
Nicki

By: Nicki Krawczyk

Nicki Krawczyk — Tue, 20 Sep 2016 14:56:24 +0000

In reply to Barbara.

Hi Barbara,

Yes, there definitely are some bigger businesses that are experimenting with that more personal tone, but they still tend to stick with more traditional marketing (emails with headlines and subheads and bodies, versus letter-style emails, for example). But it will also be fun to see how this all evolves, don’t you think?

Thanks for commenting!
Nicki

By: David Throop

David Throop — Tue, 13 Sep 2016 15:59:15 +0000

Nicki,
Great article on the value of working with small businesses. Most of my experiences are with agencies, slow moving, bureaucratic agencies, rather than small businesses, but when I’ve had the opportunity to work with a small one, it’s been awesome.

What would be a great follow up is how to find and pitch to soloprenuers – whether it’s a cold email, networking in person or social media.

That is information worth its weight in gold!
Thanks again for sharing.

By: Barbara

Barbara — Mon, 12 Sep 2016 21:38:39 +0000

I tend to like subject lines that make me chuckle…WootBot is good at that.

On a whole, I like the person-to-person tactic that solopreneurs can have that bigger business may not be able to do as well. But, I do follow some really big business that still feel like I’m just sitting in the kitchen with them.

Thanks for sharing this insight!