Hi Catherine,

Yep, that’s it’s to a T! And I’m glad you’re happy with our training—we most certainly aim to please! 🙂

Thanks!
Nicki

AH! Thanks! I almost bought into this whole ‘SEO Copywriting Course’. I’m glad I went with your comprehensive course instead. I almost did the other one until I got the invite to yours. Dodged that bullet. 🙂

Hi Catherine,

I’m glad you found it helpful! And I think that deep dive course will definitely be useful for you.

SEO stands for “Search Engine Optimization” and it’s the practice of using different tools and techniques to help various pages on websites end up higher on a search engine’s results page. For example, if you sell sweaters made of llama wool, you’d want to use these techniques in the hopes that when people search for terms that are relevant to you (terms like “llama wool,” “men’s llama sweaters” and things like that), pages of your site would rank high on the results page that Google displays to people who search those terms. Here’s the thing though—and I go into it a bit deeper in this article if you’d like more insight https://filthyrichwriter.com/copywriting-qa-the-truth-about-seo-copywriting/ — “SEO copywriting” is really kind of a false niche. Any copywriter worth their salt should already be using those “SEO tactics” to write their copy. What I mean is that they should *naturally* be incorporating terms that people are searching for, just because those terms are a natural part of writing about a topic. (Definitely check out that article if this isn’t quite clear—I fear I’m talking a little too high-level due to the space constraint. 🙂 ) The full discussion is a bit more broad than that, but suffice it to say that, sure, people still advertise that they are “SEO copywriters” and sometimes people even still look specifically for SEO copywriters, but it’s really just part and parcel of being a good copywriter. Does that make sense?

Thanks for commenting!
Nicki

With how important content is becoming I have also been hearing about something called ‘SEO Copywriting’. Do you have any thoughts to share on that niche? It seems like a way to further separate a Copywriter writing a website’s copy from a Content Writer doing so.