Hi Esther! That’s exactly right. And having an actual conversation with clients is the best—and often “only”—way to find those things out. Communication and asking the right questions is key to getting to the nitty gritty and ensuring projects stay on course, with nothing falling through the cracks and, ultimately, clients being happy with the services they’ve received. 🙂

I am grateful to Lynn for asking this question. I hadn’t even thought of such additions. I guess this is an example of how copywriters can help clients that aren’t that sure of what they want (I mean, by asking if the client wants those elements added).
Am I right, Nicki?

We don’t specifically teach book blurbs, but the principles we teach apply to all kinds of copy. For filling out the creative brief, you’ll want to dig into the target audience (what kind of readers they’re hoping to attract, what kinds of books they like, what they like about those books) and then dig into what elements of that book can be highlighted to take the action you want them to take (to purchase the book!)

I’m curious as to how to handle a Creative Brief from a specific industry: the publishing industry.

Does your Comprehensive Copywriting Academy train aspiring copywriters to write book blurb copy for the publishing industry? And if not, will you consider including it in your next Academy update?

Thanks in advance! I look forward to your reply!

Best Wishes,
Victoria

Hi Tessa,

Absolutely! Really putting yourself in the target audience members’ shoes and getting at the deepest thing that drives them leads to incredibly effective copy. And I’m so glad your recent project went so smoothly—good for you!!

Thanks for commenting!
Nicki

Hi Lynne,

I mean what language or elements (if any) are mandatory. This could be anything from like legal language next to a sign up box to a brief bio about a company founder—basically, things that might not be immediately understood as necessary from the rest of the brief, but that the client wants to make sure are included. Does that make sense?

Thanks!
Nicki