Comments on: Why Your Copywriting Clients Need Your Guidance https://filthyrichwriter.com/your-copywriting-clients-need-your-guidance/ Tips, tools, & training for new and aspiring copywriters. Mon, 18 Dec 2023 15:47:10 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: The Filthy Rich Writer Team https://filthyrichwriter.com/your-copywriting-clients-need-your-guidance/comment-page-1/#comment-548792 Mon, 18 Dec 2023 15:47:10 +0000 http://filthyrichwriter.com/?p=5801#comment-548792 In reply to Esther Milenge.

Well done, congratulations! Great job helping the client see your value!

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By: Esther Milenge https://filthyrichwriter.com/your-copywriting-clients-need-your-guidance/comment-page-1/#comment-548752 Thu, 14 Dec 2023 15:28:40 +0000 http://filthyrichwriter.com/?p=5801#comment-548752 I’m one of those that were very badly affected by the pandemic, which is why I’m trying to benefit from today’s opportunities.

Just to share an experience of about a month ago: I called a prospective client to whom I’d already spoken, and whom I’ve known forever. He wasn’t expecting the call, but I knew he’d listen. Unfortunately, as I began speaking, I stumbled a bit and I started losing my cool and actually forgot to be concise. Before I knew it, he said sorry, he had to go somewhere .. so I graciously released him and assured him I’d call later.

Because he’s a very good client and has integrity (in my other freelance activity), I knew I couldn’t blow this chance. So I immediately texted him on whatsapp and gave him a very brief (and to the point) account of the ways in which I could hone his publicity. To show him how valuable I’d be to his business, I outlined the different media through which I could improve his branding, and briefly explained the relevance of copywriting.

Since he’s a friend, I informed him that I was learning and I hoped to gain from the experience.

He then responded that he was interested, and that we should meet “soonest”.

Now I understand the importance of being ready for the initial client call.

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By: Nicki Krawczyk https://filthyrichwriter.com/your-copywriting-clients-need-your-guidance/comment-page-1/#comment-457654 Fri, 17 Apr 2020 18:08:21 +0000 http://filthyrichwriter.com/?p=5801#comment-457654 In reply to Renee.

Hi Renee,

It’s definitely true that some businesses have closed down, but certainly not all of them! Many are focused on selling and delivering services online now. Remember that your purpose as a copywriter is to help them build their businesses—to provide services that help them increase their revenue. You’re not asking them to do you a favor by hiring you; you’re providing a service that will help them survive during this weird time. Does that make sense?

Thanks for commenting!
Nicki

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By: Renee https://filthyrichwriter.com/your-copywriting-clients-need-your-guidance/comment-page-1/#comment-457613 Thu, 16 Apr 2020 17:20:01 +0000 http://filthyrichwriter.com/?p=5801#comment-457613 I am enrolled in the academy and just finished the module about finding small business clients. While I know several business owners in my area, they are all closed right now and have laid off staff due to Covid. How can I pitch, when the only way they are surviving is by hoping that the landlord is gracious and waives their rent? Is there another approach I am not thinking of?

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By: Nicki Krawczyk https://filthyrichwriter.com/your-copywriting-clients-need-your-guidance/comment-page-1/#comment-457098 Tue, 31 Mar 2020 00:22:41 +0000 http://filthyrichwriter.com/?p=5801#comment-457098 In reply to Jen Grant.

Hi Jen,

That’s completely natural – and it will definitely get better. And good for you for recognizing how crucial educating your client and managing their expectations is! You’re clearly doing a great job of offering your expertise and I’m sure your clients value you for it. That’s great for them…and great for your business. 🙂

Thanks for commenting!
Nicki

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By: Jen Grant https://filthyrichwriter.com/your-copywriting-clients-need-your-guidance/comment-page-1/#comment-457088 Mon, 30 Mar 2020 18:27:32 +0000 http://filthyrichwriter.com/?p=5801#comment-457088 I get nervous as I delve into new services categories full throttle.

I recently started managing SEO campaigns after running them for agencies for years. Expectation management is huge in this arena, and I am trying to be as agile and reassuring as possible.

I am also educating the client along the way and creating content to address questions for future reference as I take on more projects.

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