Comments on: What Is Direct Response Copywriting? https://filthyrichwriter.com/copywriting-qa-whats-direct-response-copywriting/ Tips, tools, & training for new and aspiring copywriters. Mon, 18 Sep 2023 20:47:34 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Nicki https://filthyrichwriter.com/copywriting-qa-whats-direct-response-copywriting/comment-page-1/#comment-1507 Mon, 01 Apr 2013 12:36:51 +0000 http://filthyrichwriter.com/?p=579#comment-1507 In reply to Andrew Kelly.

Absolutely, Andrew! Benefits are the number one most important aspect of effective copywriting. Number two? I’d say a strong call to action, wouldn’t you?

Thanks for commenting!
– Nicki and the Filthy Rich Writer team

]]> By: Andrew Kelly https://filthyrichwriter.com/copywriting-qa-whats-direct-response-copywriting/comment-page-1/#comment-1459 Thu, 28 Mar 2013 16:31:16 +0000 http://filthyrichwriter.com/?p=579#comment-1459 I have always used a very simple technique for making my direct response copywriting effective. I highlight the benefits and not the features of the product. You see people are in the market to buy benefits. While they are buying products, they are actually buying benefits. If you tell them what YOU can do for them and how YOU can solve their problem then your copywriting can be very effective.

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