Hi Sheree,

My pleasure! It’s definitely confusing for some people—expect to keep explaining it again and again throughout your career. 😉

Thanks for commenting!
Nicki

Hi Terence,

There absolutely is – we actually cover the topic in this post. A “niche copywriter” would be a copywriter who does most of his or her copywriting in that particular niche. So, for example a niche travel copywriter might write brochures for cruises, websites for hotels, emails for online travel sites, etc. There’s a difference between “content” and “copy” though – (this article should help explain that). When someone is billing themselves as, say, a travel copywriter, their portfolio site should show lots of travel copywriting work and far, far less travel content work. Does that make sense?

Thanks for commenting!
Nicki

So, is there something called a ‘niche copywriter’? If so, then ‘niche’ copywriters would market themselves to their target audience, with ‘Copy’ I suppose’? They would use Content in their area of interest to get known by prospects. Consequently, when someone goes poking around in their website it will become clear to them that the content creator has a copywriting niche.

It appears that the emphasis on a niche must only take place on the website. Otherwise just be known as…??? Copywriter?

Just a mite confused here.