Hi Jim,

I agree; it’s important to use the knowledge you have about your target audiences to convey that benefit in a way that’s going to speak to them—in languag they use and through insights about their circumstances. And, yes, a martini or two never hurt. 😉

Thanks for commenting!
Nicki

Only thing I’d add is to somehow express those benefits in a way that’s surprising and unexpected. You probably have to walk away from the problem and loosen up a bit. A martini or two might help…

Hi Eleanor,

Great point! A perfume purchase can have some *very* powerful emotions behind it—good thinking!

Thanks for commenting!
Nicki

Now you might have intentionally written this line: Now, is everything going to have a deep benefit? Probably not. It’s hard to come up with a deep benefit for perfume or cheese graters, to elicit a response, so here is mine:

Perfume has many deep benefits, as you can see from all the perfume labels and names: Euphoria, Romance, etc.

It’s about bringing out your inner attractiveness in a tangible fragrance.

It’s adding power to your attraction.

It’s seduction at times.

It’s selecting the emotions you would like to evoke in others.

And this is just at the surface!