Hi Susan,

Yep – we’ve tested our ads extensively and found that longer ad copy works better. (A lot of businesses similar to ours have found the same, but testing is essential, no matter the business or the offering!)

I’m sure Facebook will be monitoring their stats, but I’d be surprised if they go back to showing the seven lines, since the move was to make their digital newsfeed look the same as their desktop newsfeed. It’s always a fun challenge to keep up with the changes Facebook makes! 🙂

Thanks for commenting!
Nicki

It was actually the SEVEN LINES of “Filthy Rich Writer” on Facebook that got me to click to “Learn More”. I liked the longer copy that gave me more information, but I love to read. I don’t know that I would have clicked if I had less information to intrigue and education me. But it could be my age (55 years old), and my love of reading that makes me personally hunger for more information.

I do think that there is a rapid shift in our culture where people are getting used to quick snippets and changing screens. I assume there is going to be tracking of the Data Analytics to see if there are fewer clicks as a results of shortening the Facebook the lines in ads from seven to three?

Hi Susan,

I’m glad it all made sense! Facebook Ads can be challenging—but also SO much fun to write – I think you’ll enjoy them. 🙂

Thanks for commenting!
Nicki

Hi Ryan,

I actually disagree – it certainly depends on the industry and every ad needs to be tested, but several types of businesses are seeing success with long-form ads that really engage the reader. It can be a great way to quickly and effectively build up that know/like/trust element. But, again, everything with Facebook Ads needs to be tested!

Thanks for commenting!
Nicki