Hi Jessica,

Thanks! I’m so glad it was helpful. 🙂 It’s a great tactic, it makes your clients’ marketing more effective, and, just as importantly, it makes the copy even more fun to write!

Thanks for commenting!
Nicki

What a great post! And I love this response to Stephanie’s question. I’m excited to apply this tactic in the future.

Hi Terence,

Thanks—I’m glad this was helpful!

Nicki

Hi Stephanie,

That’s a great question. You’re going to find that, very often, your clients won’t have a clue as to their own epic story is and you’ll really have to dig deep to find it. To help figure it out, ask them questions like, “Why did you start this business to begin with?” “Why is helping your customers important to you?” “What do your clients find most frustrating?” and “How do you feel like your company and service/product makes the world a better place?” These questions are going to help you get at their mission, and that’s going to help you craft that epic story.

Thanks for commenting!
Nicki