Comments on: What Will Copywriting Look Like in 10 Years? The Future for Copywriters Is Bright

By: Hailey

Hailey — Thu, 13 Apr 2023 23:15:36 +0000

Awesome article, Nicki!

I totally agree, you hit the nail on the nose with everything you said here.

Copywriting requires a deep understanding of the feelings, emotions, wants, desires, and needs of humans.

Which – in my opinion, only other humans can do!

It also takes on an art form when you can step into a company’s brand voice and convey their message in the same way that they would.

As long as there are businesses, there will be copywriters needed! 🙂

Thanks & Best Wishes!

By: The Filthy Rich Writer Team

The Filthy Rich Writer Team — Mon, 20 Feb 2023 05:30:47 +0000

In reply to Peters. You are welcome! We are so glad you enjoyed the post.

By: Peters

Peters — Sat, 18 Feb 2023 07:38:08 +0000

In reply to Nicki Krawczyk.

Copy indeed is and has come to stay.

We just have to look beyond the critics of a blurring future in the industry and stay on the lane of continuous manifestation of our creativity as literal artists.

Thanks Nicki for such an insightful post

By: Nicki Krawczyk

Nicki Krawczyk — Wed, 05 Dec 2018 17:48:04 +0000

In reply to Benjamin Ejegwa.

Hi Benjamin,

I agree – as more and more people come to understand the importance of messaging, I think more and more copywriters will ascend to creative director level. Just as graphic designers who become copywriters don’t need to know how to write copy to appreciate it and direct it, copywriters who become creative directors don’t need to know how to design to appreciate and direct it.

Thanks for commenting!
Nicki

By: Benjamin Ejegwa

Benjamin Ejegwa — Mon, 03 Dec 2018 07:50:50 +0000

What will copywriting look like in the future? For me I think copywriting and copywriters would be more conceptual, Copywriters will not only write copy but they’ll generally give direction to the art, copywriters will double as creative directors because frankly, no one will want to hire a person just because he/she can write, the truth is anyone can be taught writing but conceptualization is a bit tricky, so I think copywriters would also double as Art directors if not in practice, then in theory.

By: Terence

Terence — Mon, 16 Nov 2015 21:28:15 +0000

In reply to Marcus. Thanks very much for your thoughts Marcus. Sure, nothing can escape the effects of technology. Best

By: Nicki Krawczyk

Nicki Krawczyk — Wed, 04 Nov 2015 15:43:39 +0000

In reply to Marcus.

Hi Marcus,

I heartily agree. Language will continue to evolve and the way we choose to use it in copy will help it (and us, as creatives) evolve.

Thanks for commenting!
Nicki

By: Nicki Krawczyk

Nicki Krawczyk — Wed, 04 Nov 2015 15:42:23 +0000

In reply to Terence.

Hi Terence,

As Marcus has said, it’s up to *us* to evolve it! It’s always going to be on the communicators to find better and more insightful ways to communicate. As for how we’ll do that, well, that’s like trying to predict the plots of next year’s Pulitzer Prize winners. 🙂

Thanks,
Nicki

By: Marcus

Marcus — Tue, 03 Nov 2015 07:24:28 +0000

Hi Terence,

Language (I’m specifically referring to English) is evolving all the time.

The number of entries in the Oxford English dictionary increased each time it was published.

Blog, Google (as a verb), Mashup, Bromance, Muggle, Staycation, Sexting, Locavore, Bling, D’oh, Frankenfood and Illiterati are all words in use which didnn;t exist 20 years ago.

The creative part is in blending them in persuasive copy.

All the best –

By: Terence

Terence — Mon, 02 Nov 2015 21:41:55 +0000

Sure Nicki, those are the deliverables. But as long as there are wants – by us perpetually wanting humans – there will be a need for copywriters to use creative language to sell. The point is how will language change to be more creative?