You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do.
In this laser copy coaching session, our hosts are joined by CCA Student, Robin, who has expertise in multiple areas of copywriting, but is struggling to choose which service to focus on. Listen in to learn how to focus your business around the services you want to offer and why you don’t need to do any type of work just because you can.
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[2:00] Nicki and Kate are sitting down with Robin, who is starting her copywriting business, and gives our hosts a recap on her journey to copywriting, and her future travels!
[6:40] Robin explains to our hosts that while she wants to focus on copywriting and is looking for guidance about pricing and structuring her business.
[8:50] Nicki and Kate advise our guest that even as she sets her project prices she should always be monitoring them so that when the time comes she is able to adjust them.
[11:00] Our hosts encourage Robin to remember to stick to where her expertise is, and if she is adding more to her responsibilities she needs to make sure she is charging appropriately for those tasks.
[16:00] Nicki reminds Robin to looks back at Pitch-A-Palooza and the pitching masterclass to brush up on techniques before she works to build her business.
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 107: Building a Copywriting Business as a Mom – with Kate K, Dorothy & Jen
Last Updated on September 10, 2023
