Comments on: The Right Way to Offer Free Copy Evaluations

By: Nicki Krawczyk

Nicki Krawczyk — Wed, 15 Jul 2020 20:05:38 +0000

Hi Omar,

Definitely – “free” is only the initial enticement; definitely not the full package. 🙂

Thanks for commenting!
Nicki

By: omar reyes

omar reyes — Tue, 14 Jul 2020 21:18:31 +0000

Providing something for free will definitely get things kicking into gear quick. I like what you said we definitely have to provide an offer or pitch as this is the end goal, to get paying clients.

By: Nicki Krawczyk

Nicki Krawczyk — Mon, 16 Sep 2019 16:08:41 +0000

In reply to Susan.

Hi Susan,

Ha – I hear you on that! 😀

Nicki

By: Nicki Krawczyk

Nicki Krawczyk — Mon, 16 Sep 2019 16:08:13 +0000

In reply to Susan.

Hi Susan,

I agree – usually people are more than happy to work with you if you’re just reasonable and helpful. And thanks for the heads up on the typo! It’s so annoying to be so hopelessly human. 😀

Thanks for commenting!
Nicki

By: Susan

Susan — Sun, 15 Sep 2019 18:52:41 +0000

I just made a comment, posted it, and then re-read it. Time to edit my own grammar! I should have written, “I have used the tiny bits of copywriting training that I HAVE already completed..” The work of revising is never done! 🙂

By: Susan

Susan — Sun, 15 Sep 2019 18:18:10 +0000

I loved that “Be gentle and diplomatic” was in BOLD. I have been writing email instructions (as a volunteer) for someone who organizes and plans spirituality retreats. We have gotten a much better response since I took on this volunteer role. (I realize now that I should have been TRACKING the change to SELL myself later.) The organizer said, “I think people are answering because you are SO kind and diplomatic.” (That is true. But she doesn’t realize that I have also used the tiny bits of copywriting training that I already completed.)

Nicki, may I kindly and gently point out that the caption under the photo has a typo in the 2nd sentence? It should say, “But before you jump in with both feet…” Right now, it was the word “feed” where “feet” should be. (Just had to share my insane love of proofreading!)

By: Nicki Krawczyk

Nicki Krawczyk — Wed, 22 Aug 2018 17:10:32 +0000

In reply to Alandria Terry.

Hi Alandria,

Well, I’m glad you got so much interest! It’s definitely important to tell them *what* needs to be changed, versus *how*. Once they understand the *what* and why it’s so important, you can transition into talking about how you can help them fix it, and why you are the exact right person they need. 🙂

Thanks for commenting!
Nicki

By: Alandria Terry

Alandria Terry — Tue, 28 Nov 2017 18:45:19 +0000

OMG Nicki! You know this JUST happened to me. ??? I offered free About page audits.
I got inundated, im a beginner so i didn’t know whar i was doing BUT i did know that trying to do the evals by guessing would be unethical. So i gathered all my copy training resources and i evaluated them as I learned what to measure them against.
Alot of them were way off.

But the problem i ran into was how to just DO the eval and NOT do the rewrite. I really just wanna rewrite them all. 🙁 Idk how to provide a softened critique without just rewriting the whole thing. *sigh*