Comments on: How to Add Urgency to Your Copywriting When Things Aren’t Urgent https://filthyrichwriter.com/copywriting-qa-how-to-add-urgency-when-things-arent-urgent/ Tips, tools, & training for new and aspiring copywriters. Tue, 04 Jul 2023 07:48:20 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Nicki Krawczyk https://filthyrichwriter.com/copywriting-qa-how-to-add-urgency-when-things-arent-urgent/comment-page-1/#comment-318857 Thu, 30 Jul 2015 20:50:42 +0000 http://filthyrichwriter.com/?p=3358#comment-318857 In reply to Nissan.

Hi Nissan,

That’s a great point. Reminding people that there’s a limited time in which to purchase helps to add that urgency, even if that limited time isn’t an especially short period of time. (Even lines like “only 45 shopping days ’til Christmas” increase sales, even though 45 days is a long time.)

Thanks for commenting!
Nicki

]]> By: Nissan https://filthyrichwriter.com/copywriting-qa-how-to-add-urgency-when-things-arent-urgent/comment-page-1/#comment-316558 Wed, 22 Jul 2015 15:36:39 +0000 http://filthyrichwriter.com/?p=3358#comment-316558 One way to add that urgency is to emphasize how limited the time is, even if it’s not “now”. Time is, as Einstein taught us, relative. You can write about either an ongoing or a future event with urgency, as in: “You have only six days to experience the ______________ of ____________ at _____________.Sign up today.” For bonus points of urgency, add: “Space is limited” or “It will not be available again” or some such (as long as it’s true!).

Isn’t that what “Only NN shopping days til Christmas!” is all about?

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