Comments on: Do You Need to List Your Copywriting Services on Your Portfolio Site?

By: Katie Metcalf

Katie Metcalf — Wed, 29 May 2024 21:09:53 +0000

In reply to Tara J..

Hi Tara! It’s totally up to you whether you keep personal and professional separate when it comes to social media. The easiest fix if you keep them separate is to keep your personal profiles private (so they’re not visible to anyone and everyone). Either that or make them not searchable by your name or other information clients might have. But if you’d like to keep them public and searchable … if it were “me,” I would clean up my personal profiles so they’re at least respectable. But again, it comes down to personal preference and what you’re comfortable with clients/potential clients seeing. 🙂

By: Tara J.

Tara J. — Thu, 30 Nov 2023 15:31:50 +0000

I do have a question… When it comes to our social profiles, as copywriters, should we go through and clean things up in case prospective clients see it, or do we leave our personal stuff the way it is? Some people use their Pinterest or Facebook accounts for both their business and the more personal things all in one, while others optimize all of their social accounts to look polished for their business and make it a large part of that business. Is it all about approach and personal preference?

By: Tara

Tara — Thu, 30 Nov 2023 15:22:59 +0000

I’m glad I read this. There is so much conflicting information online that is misguiding us newbies and telling us just straight up wrong info, apparently. It really is so important to consider the value and source of the information you’re getting. It should come from a highly reputable source and not from just anyone who fancies themselves a copywriter. Y’all have saved me from making quite a few mistakes! Thank you

By: Filthy Rich Writer

Filthy Rich Writer — Thu, 04 Mar 2021 15:56:09 +0000

In reply to Susan Tutt.

Hi Susan! I’d check out #4 in this blog post https://filthyrichwriter.com/4-things-most-copywriters-get-wrong-on-their-portfolio-websites/
In short: by the time someone lands on your site, they’ve likely interacted with you, right? You’ve either sent a pitch explaining an idea you have and the value you can offer, or you’ve had a conversation, so they have some idea about copywriting. But above all: never make assumptions about what any type of business owner does or doesn’t know. Does that make sense? As for copy vs. content, employers very well may mix the two terms (or want someone who can do both). As long as your portfolio shows copy samples and content samples (separate), you’re good. If you choose to include an FAQ page on your site, make sure you’re taking into consideration where your audience is within the customer journey and what information is going to be valuable for them.

By: Susan Tutt

Susan Tutt — Thu, 04 Mar 2021 12:27:20 +0000

Thank you for this tip, Nicki. I know I’m (currently) an amateur, but they don’t need to!
This post helped me see that the overwhelm I feel right now is because I’m still trying to figure it all out, and that listing all these services on my website is a way to kind of tick all the boxes- but it doesn’t serve my future clients very well. I will remove this page from my website template, and save myself the hassle of building it in the first place!
I do have a question, though. Can we really assume that someone looking for a copywriter knows what they actually do? I’m thinking about solopreneurs and small business owners, who may also just be starting out, and won’t be able to afford to hire a team of people to work for them. It seems many potential employers mix up copy and content. Could an FAQ page be helpful in this case? Or am I playing the amateur card again?
Thanks again. So glad to be part of the CCA community!

By: Nicki Krawczyk

Nicki Krawczyk — Thu, 31 Dec 2020 19:39:00 +0000

In reply to Alyssia.

Hi Alyssa,

Great! I’m so glad it all made sense. It’s so easy to get caught up on the services page, and you’re exactly right: your portfolio and pitches should get most of your attention. Good for you! 🙂

Thanks for commenting!
Nicki

By: Nicki Krawczyk

Nicki Krawczyk — Thu, 31 Dec 2020 19:28:22 +0000

In reply to Christi Mays.

Hi Christi,

Great! I’m so glad it all made sense. 🙂

Thanks for commenting!
Nicki

By: Nicki Krawczyk

Nicki Krawczyk — Thu, 31 Dec 2020 19:24:11 +0000

In reply to Jay McCurtten.

Hi Jay,

Great! I’m so glad this makes sense. Your services page is definitely not worth the struggle. 🙂

Thanks for commenting!
Nicki

By: Nicki Krawczyk

Nicki Krawczyk — Thu, 31 Dec 2020 17:55:46 +0000

In reply to Aven.

Hi Aven,

It looks like our team got you the link – welcome to the CCA! I look forward to seeing you in the student-only Facebook group. 🙂

Thanks for commenting!
Nicki

By: Alyssia

Alyssia — Wed, 30 Dec 2020 09:09:31 +0000

Great post! Thank you 🙂 I love the “show, don’t tell” point. Great inspiration to get more modules under my belt so I can start working on the fun stuff – my portfolio and pitches!