Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It’s not just about witty words; it’s the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and uncover the facets of a copywriting ace!
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[03:11] You have to like writing, because lemme tell you, there’s a lot of writing in a copywriting career. It’s not all writing, there’s a lot of editing as well, a lot of thinking and brainstorming.
[09:34] Being willing to roll with things, being open to other points of view, as a copywriter you’ll come in and you’ll make recommendations.
[10:18] The more you’re able to be flexible in dealing with people and how you deal with people, the more success you will have.
[13:00] I would imagine if you’re not hustling, there’s someone else that is more than willing to hustle and do the work. You have to get the job done no matter what. You cannot miss a deadline.
[22:15] Clients don’t automatically know how to evaluate copy. They don’t know how you as a copywriter know that you have structured things in a certain way to affect the target audience in a certain way.
[30:07] The concept of patience and persistence. It’s gonna be rare that you get your first draft and it’s perfect. Even just as you’re writing, it’s gonna take some time to come up with the right words and there is a lot of editing involved in copywriting.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“In order to be a copywriter, you need to get the training to add on to that natural ability to write because there are techniques and skills that you will add on to that natural ability. But that natural affinity for writing is a really important place to start” – Nicki
“My next favorite trait is resilience. Because you might love to write, you might then love some of what you’re writing. When you are facing that feedback that feels like it could be personal or it was just not. But you have that kind of ability to say, it’s gonna improve me as a writer, and it’s gonna improve the final product.” – Kate
“You’re the copywriting expert in the room, but you’re not the copywriting expert in the world. So there’s an element of needing to own the fact that you know what you’re doing and you have a lot of value to provide, but at the same time, being open to the fact that you don’t know everything.” – Nicki
” When you’re sitting down with a group of people in the office. You are all working together. You are collaborating to create the best piece possible. It’s at least 50% editing. You write your copy, you look at it from your target audience viewpoint, and you make your change, you make your tweaks. It’s not an instant process.” – Nicki
Mentioned on this Episode
Related Links
- What Does it Take to Become a Copywriter?
- Confused About Where to Start Your Copywriting Career? This One’s For You
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
