Yes, great catch, Trish! We’ve updated to reflect that. You’re absolutely right that B2C is the more obvious popular kid – they’re the brands we use all the time. But there are other brands we use all the time but don’t actually think of that are B2B (think: paper towel dispensers and air dryers in restrooms, corporate gifts, tech for businesses). And I love that you pointed out that they can be cool – they *absolutely* can be cool! Thank you for commenting!!

Just to clarify…. Above you say, “There can be more opportunity in B2C copywriting, too, as these clients can often get overlooked.” Should this refer to “B2B” instead? Because it sounds like B2C is the obvious popular kid, while B2B sits alone at lunch, because we don’t see how cool they can be.

Thanks!