TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[03:15] If you’ve got a client who maybe doesn’t understand their target audience, as in they think they know their target audience, but they don’t understand their motivations, how do you deal with that?

[04:05] It’s about being as tactful as you possibly can as you guide your client and really make suggestions. It could be something you lead for them and all it takes is asking questions.

[05:44] Testing is always a great way to say, “Hey, I see where you’re coming from, but I think it’d be really great to test this because this could really change the direction and we could get more hard and fast data to make these decisions.”

[06:20] The fundamentals of copywriting: don’t forget to mention the benefit. If we really lean into this audience and understand what they’re thinking, that’s only going to lead to more sales in the long run.

[06:47] You need to do market research with the client. You need to have the client on board with that—and don’t want to spend your time doing it if they’re not onboard.

[09:09] Clients are humans and sometimes they have to learn hard lessons and they have to learn those hard lessons the hard way. Definitely guide and make suggestions, but at the end of the day, it’s their final decision.

[09:44] If you follow up a month after a project and, if the results aren’t what they wanted, it’s a perfect time to re-pitch them. It’s a great way to continue working with them.

[11:53]  With websites, you can do small tests so it’s less dramatic. For example, “what if we test this headline versus this headline?” After that, maybe we’re testing the call to action copy. Test piece by piece so you can really tell which things are influencing the actions people are taking on the page.

[13:06] Microsoft has a tool Clarity where you can enter whatever URL you want to look at, and it shows a heat map. This can show you what people are and aren’t spending time reading or otherwise looking at when looking at a page.

[13:40] You can just start to have some information and data that you can recommend very pinpointed tests that might move things in the right direction.

Must-Hear Takeaways

“When’s the last time we had the opportunity to get on the call with some of our clients and really hear what they have to say.” -Nicki

“Asking questions about what they want, what they need, what they fear, what’s gotten their way, what’s been frustrating, what would life look like if everything were fixed in whatever this arena is. But certainly if you see an opportunity, don’t hesitate to say something.” – Nicki

“When in doubt, suggest testing, depending what copy you’re writing. ” – Kate

“If you wanna do market research, I would absolutely do it with the client’s buy-in because you’re gonna wanna talk to people who have purchased from the client. You’re gonna wanna talk to people who have opted not to purchase from the client.”

“People who are aware of the client but haven’t even yet had the opportunity to purchase from the client, that can be a little bit trickier. ” – Nicki

” At the end of the day, I think you’re putting your best foot forward, right? You’re kind of trying to gently nudge them in the right direction if they ultimately are like, we don’t wanna go in that direction.”

“You can bring it up again certainly as new projects come up and what not and still continue to try to kind of fight the good fight, but at the end of the day, clients are gonna do what they wanna do.” – Kate

Mentioned on This Episode

• What’s a Copy Test?
• Ep. 56: What is a Copywriting Test and Should You Do One?

Related Links

• Why You Need to A/B Testing
• The Most Important Piece of Email Copy
• Top 3 Biggest Email Mistakes Copywriters Make

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

The post Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[03:11]  You have to like writing, because lemme tell you, there’s a lot of writing in a copywriting career. It’s not all writing, there’s a lot of editing as well, a lot of thinking and brainstorming.

[09:34] Being willing to roll with things, being open to other points of view, as a copywriter you’ll come in and you’ll make recommendations.

[10:18]  The more you’re able to be flexible in dealing with people and how you deal with people, the more success you will have.

[13:00] I would imagine if you’re not hustling, there’s someone else that is more than willing to hustle and do the work. You have to get the job done no matter what. You cannot miss a deadline.

[22:15] Clients don’t automatically know how to evaluate copy. They don’t know how you as a copywriter know that you have structured things in a certain way to affect the target audience in a certain way.

[30:07] The concept of patience and persistence. It’s gonna be rare that you get your first draft and it’s perfect. Even just as you’re writing, it’s gonna take some time to come up with the right words and there is a lot of editing involved in copywriting.

Must-Hear Takeaways

“In order to be a copywriter, you need to get the training to add on to that natural ability to write because there are techniques and skills that you will add on to that natural ability. But that natural affinity for writing is a really important place to start” – Nicki

“My next favorite trait is resilience. Because you might love to write, you might then love some of what you’re writing. When you are facing that feedback that feels like it could be personal or it was just not. But you have that kind of ability to say, it’s gonna improve me as a writer, and it’s gonna improve the final product.” – Kate

“You’re the copywriting expert in the room, but you’re not the copywriting expert in the world. So there’s an element of needing to own the fact that you know what you’re doing and you have a lot of value to provide, but at the same time, being open to the fact that you don’t know everything.” – Nicki

” When you’re sitting down with a group of people in the office. You are all working together. You are collaborating to create the best piece possible. It’s at least 50% editing. You write your copy, you look at it from your target audience viewpoint, and you make your change, you make your tweaks. It’s not an instant process.” – Nicki

Mentioned on this Episode

• 11 Traits of the Most Successful Copywriters

Related Links

• What Does it Take to Become a Copywriter?
• Confused About Where to Start Your Copywriting Career? This One’s For You

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

Previous Episode

The post Summer Rewind: Ep 15. Traits of the Most Successful Copywriters appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[03:45] All of a sudden something sparked and I was like ‘I love this! This is so fun!’ and it was an amazing experience to come from something you love and then feeling heartbroken and then finding something that fit the lifestyle that I needed and be fulfilling and earn great money and have flexibility so yeah I don’t regret it, I loved every minute and I would do it again in a heartbeat.

[05:45] When I finished the program, I got my first job and the first job paid off the whole class and I was like oh okay there is actual work out here so I started doing the things, started pitching people and literally had the income that I wanted in the first month or two.

[06:09] The most shocking thing for me was how much work there was out there. There is a lot of work out there and so I had more work than I actually wanted or could do.

[9:08] It was really just about pitching and being brave enough to do that. And I feel like I’ve learned so much and even though this was kind of a stepping stone for me and it’s a side hustle that I’m doing, it translates to so many things and it bettered my career, it just enriched the career that I have now.

[14:10] I think it’s so easy for us to forget to re-pitch our current or past clients when it really is the easiest. People who already love you, who already love what you do and know that you do a fantastic job. It was just about networking. And then once I got my pool of clients and I kept just re-pitching them and it just got way easier.

[17:15]  I made the timeline, I literally had a calendar out where I said I’m gonna do this unit and this unit on this day. And then, I scheduled the breaks in there ’cause I am kind of an all or nothing person. And actually after the first couple units, it’s not as intimidating.

[20:03] The more you write you get better at it. Whether you’re starting from ground zero or you’ve been doing it for many years, we’re all still learning. We’re all trying to get better and everything else. I can appreciate somebody else’s copy just as much now as I did back then.

[21:49] If you’re on the fence or if you’re struggling or if you’re even in a slump of where you feel you can’t get through the course or you don’t have enough work, I would tell you there’s just no substitute for hustle. You go out there and you hustle until you kind of get a breakthrough. And that’s what I would tell them. But, get the course.

Must-Hear Takeaways

 “So because I have repeat customers, it’s a lot easier. So that way, I know hey I’ve got a day here that I’m slow and I could do some copy work then I would go and pitch those people and be like ‘hey I’ve got some time’ and I think getting those repeat customers is really important when you’re trying to balance both because then you’re not out trying to fish for the work and you just know you have your pool of people that you can pitch over and over again so that helps with the balancing and then sometimes they call me like ‘hey I’ve got work, can you do this?’ And then it’s neat where I can say yes or no where I have time or I don’t.” Audrey

“And like I said, I had way more work than I even wanted to which blew my mind. I was like this could be a full time gig, I could hire an assistant. There is definitely work out there so I would say if you’re on the fence just go ahead and do it. Because literally it was the first job I got paid off the course. And there’s very few things I feel like in life where you take a plunge and it pays off with so much and it was so worth it for me. I’ve never had something pay off that quickly.” Audrey

“I felt very prepared after the course too. I just did the program, I did the thing exactly the way you said and it prepared me perfectly. It was great. Actually, now you’re the benchmark for any other class I take.” Audrey

“The community is great. I couldn’t have done it without the community. It’s fun. You get to know people on the Facebook group and it’s always fun to see other people’s progress and their wins and their success stories and I would dive into that.” Audrey

Mentioned on This Episode

• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
• Ep. 84: When to Break the Copywriting Niche Rule

Related Links

• Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches
• The Simplest Way to Start Finding Copywriting Clients
• Find Copywriting Clients by Networking in the Right Places
• Land Copywriting Clients With These 35 Tips
• The Three Steps to Career Change
• Value-Based Pitches, English-Language Nuances, and About Pages

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

The post Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[2:07] How you get and put out energy helps determine whether you are an extrovert or an introvert. Extroverts get their energy from being around other people, whereas introverts receive energy from alone time or in social settings with much smaller groups.

[3:55] A lot of brain power and energy is required to attend client meetings—even highly extroverted people can benefit from taking a moment to relax and collect themselves after a client call.

[5:28] With practice and time, you gain confidence when it comes to speaking to clients. But knowing when to book those interactions is key. For example, you might feel better to get it out the way in the morning so you’re not worrying about it all day.

[6:55] Technology has made life a lot easier for introverts. Previously, you’d have to meet someone in their office, but now you can do it all from the comfort and safety of your own home.

[10:06] Kate emphasizes the importance of both introverts and extroverts feeling prepared for any call they have scheduled. Having your notes together and knowing what points you want to cover can make a big difference. She also reminds us to treat these calls simply as conversations—they don’t need to feel daunting.

[12:38] Confidence doesn’t come before you take action; it comes from taking action. Yes, preparation is key, but it can only take you so far compared to the confidence gained from actually doing it—showing yourself that you can, and will, do it again.

[14:24] Extroverts sometimes shy away from writing because it’s seen as a solo gig. But there are communities, like–ahem–the CCA group, where you can connect and socialize with fellow copywriters, getting that much-needed interaction and support.

[17:15] For extroverts who miss the office environment, they can try co-working spaces with other freelancers or cafes that welcome all-day work sessions. This setup provides accountability and the opportunity to exchange ideas with fellow workers.

[21:45] Regardless of whether you’re an introvert or extrovert, it’s important to find companies that will suit you best. You might thrive in a larger marketing team collaborating with designers, or prefer the intimacy of a smaller, close-knit group. Choose what feels most suitable for you!

Must-Hear Takeaways

“Because copywriting is a flexible career, you can freelance full time, if you want to. Or if you want an on staff job, you can absolutely get that as well. Or you can contract, where you go into an office. And you can kind of, as you and I have said many times, we’ve bounced around with all of that. I mean, we’ve always freelanced, but we have also been on staff, or we’ve also been contractors. And you can figure out what works best for you.” – Nicki

“You don’t get confident before you take the action. You get confident by taking the action. So you can’t sit there and wait for confidence before you schedule that client call because that’s not how the confidence is going to come. It’s not going to be bestowed on you magically. It will kind of in a way be bestowed on you magically after you take the call, after you go through it, after you push your comfort zone a little bit or push yourself outside of your comfort zone. And then when it’s done, you go, okay, I lived through it. And that makes the next one a little easier.” – Nicki

“You have the opportunity to cater your career and your work opportunities to yourself and your needs and your energetic preferences and all of that. And we’re very fortunate in that sense, so make the most of it. If you are an extrovert, if you are an introvert, if you are an ambivert, the bottom line is that you can make it work. And you can be very successful at it. But it’s up to you to figure out what you need and structure your work experience so that it gives you what you need.” – Nicki

Related Links

• Copywriting Success Secrets for Extroverts
• Freelance Copywriting for Introverts
• Copywriting Success Secrets for Introverts

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

The post Summer Rewind: Ep. 46 Are the Best Copywriters Introverts or Extroverts? appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[2:08] Nicki and Kate are joined by CCA students and copywriters Cleo, Nicole, and Dorothy, to discuss what it’s like to make a career transition while you’re also in the middle of making a major life transition.

[5:28] Cleo shares her story of starting a business and having a baby during the pandemic, navigating a subsequent divorce, and how freelancing has provided financial stability and flexibility as a single parent.

[8:00] Nicole talks about managing her business during her partner’s addiction and how recovering from the breakup led to significant growth.

[9:30] Dorothy tells us about ending a 21-year marriage, the impact on her health, and how her freelance business helped her gain financial independence and stability post-divorce.

[11:35] Balancing work with the weight of personal life challenges was a learning experience that pushed Cleo to take self-care seriously, accept her limits, and prioritize rest to manage both work and parenting responsibilities.

[13:40] Nicole’s biggest tip for balancing work and personal challenges is to leave yourself white space for big life transitions because they can drain you unpredictably.

[15:26] Dorothy found that leaving a chronically stressful situation freed up her energy for constructive purposes, allowing her brain and body to heal. Freelancing gives people flexibility to take breaks and process emotions.

[19:04] A mindfulness practice like yoga can be very helpful to reintegrate your mind and your body.

[20:42] The end of a bad relationship can often provide newfound energy and focus for building a business.

[23:48] Dorothy stresses the importance of having a supportive network, both personally and professionally, during tough times like divorce or breakup. The CCA Next Level community helped to keep her grounded and focused.

[28:42] Cleo shares how being a freelancer has allowed her to choose clients she enjoys working with and Nicole gives an example of how one client showed empathy during her divorce.

[31:20] Celebrating small wins is important, especially during tough personal situations. Dorothy shares how celebrating income milestones post-separation helped to keep her focused. (She even achieved a 123% increase in annual revenue compared to the year before her breakup!)

[34:23] The panel discusses financial abuse within relationships and how this can impact a person’s ability to leave. Dorothy shares her own experience of financial abuse, while Nicole and Cleo reflect on the newfound financial freedom they gained post-breakup.

[41:53] The panel reflects on when they knew something had to change and how these experiences have influenced their approach to dating. (Fellow freelancers get a big thumbs up!).

[46:32] Journaling can be a therapeutic practice during difficult times and revisiting entries can help identify patterns and gain clarity on personal experiences and emotions.

[48:47] Society often has a negative view of being single or divorced but Cleo reminds us that there can be a lot of freedom, joy, and independence in singlehood.

Must-Hear Takeaways

“Coming out on the other side, it has been amazing and it has just given me so much freedom to build the life that I want and the business that I want, the schedule I want and the lifestyle I want. All of that stuff and I think especially if you have kids, especially young kids, the freelancing makes it so much easier to be a single parent.” – Cleo

“After the breakup, I did feel stronger financially and also being able to make money choices for yourself, you’re not relying on someone else’s income, you’re not trying to take care of someone else. From an income standpoint, you can make decisions, invest in your own business, invest in yourself in ways that you couldn’t before, at least that was my experience. I think in 2023, I had a lot more business expenses, choices I made, coaching, and all of those investments led to an increase ultimately in gross revenue. So the freedom to make choices in money was huge for me.” – Nicole

“I do think the confidence and the amount of growth that I went through being a freelancer and having my own business, I really think set me up to be able to handle that in a way that I wouldn’t have. I just think there’s so much growth in having to take that responsibility for your own life the way you do when you’re a freelancer, having to just build that confidence and that trust in yourself and in your own resilience that really helped when I was going through that situation.” – Cleo

“Your professional community can be really, really awesome and supportive. I know Cleo and Dorothy because we’re all in Next Level and the three of us have been talking about our breakups for a while. Connecting with the two of them has been amazing and so important and we met in a professional setting but when we realized we are going through the same thing, we just starting chatting and getting closer to each other and I love these guys and it’s been such an important part of my healing in life.” – Nicole

“So many lives are just what they’re supposed to be now because this community exists.” – Dorothy

Mentioned on this Episode

• Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story

Related Links

• Copywriting Lets This Mom Live Life on Her Own Terms
• Building a Copywriting Business as a Mom – with Kate K, Dorothy & Jen
• Thriving as a Neurodivergent Copywriter – Cleo’s Story

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 189: Before Starting a Copywriting Side Hustle … Listen to This

The post Episode 190: Freelance Copywriting Through Divorces, Separations, and Breakups appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[1:50] Transitioning from an employee mindset to a business owner mindset can be challenging, especially if you’ve spent the vast majority of your life in the employee mindset, making decisions based on having a limit to your income.

[4:20] Typically, when you’re a consumer, you are making a purchase. But as a business owner, there are many opportunities to make investments in your business, which have the power to pay for themselves many times over.

[7:08] Unlike the average consumer who might hesitate and wait during challenging economic times, business owners can’t afford to give in to fear and scale back. You have to keep taking action to sustain your business, which may involve exploring new strategies.

[11:07] Changing your environment when you’re working on your business can help shift your mindset away from consumer concerns so you can focus on the investments your business really needs.

[12:27] Set aside time each month to dig into your numbers (income, number of clients, time spent on tasks etc.) to help optimize your income, time, and energy.

[14:35] Be mindful of the conversations you’re having as a business owner, especially when it comes to the economy. People around you may have more of a pessimistic outlook if they’re influenced by the media. Block out the noise and stay focused on your goals and what you can control.

[20:07] Instead of following consumer or employee-oriented advice, lean into your community to make sure you are thinking like the business owner that you want to be instead of the consumer that you used to be.

Must-Hear Takeaways

“I feel like the key difference between an employee mindset and a business owner mindset is, when I’m spending my money as a consumer, I’m making these purchases. I’m buying things that aren’t actually going to give me anything back. They might bring me joy, I might have fun with them, I might use them, and it might be valuable to me in some way. But as a business owner, the things I’m spending my money on have the power, if I’m making the right investments, have the power to pay for themselves many, many times over.” – Kate

“Make sure that you are listening to and thinking like the business owner that you are and that you want to be instead of the consumer that you used to be. It’s not easy, but it is crucial and it will have such a positive, positive impact on you and on your business.”- Nicki

“When you are in a more challenging financial time, for a business owner, that’s actually not the time to scale back on activities. And even potentially not the time to scale back on spending. Whereas when the economy gets a little uncertain, the average consumer kind of goes, ‘Oh, we’re not going to do anything. And I’m going to pull the blankets over my head and just wait it out.’ The business owner does not have the luxury to give into that fear. You have to keep taking action in order to keep your business going. And sometimes you have to explore different kinds of action to take.” – Nicki

“When 2020 started, I, like everyone, was just like, ‘Oh, pandemic, work’s going to dry up.’ I had a lot of people in my network who did lose jobs and it was a hard time for many, many people. I’m very, very fortunate. I’m very grateful. And I don’t say this to toot my own horn in any way, but 2020 was one of my best financial years as a copywriter. And if I had listened to what was going on in the news and just went on that feeling and got scared or stopped doing what I was doing, maybe it would have been a different year. But instead I buckled down and I blocked out the noise. Here’s what I know is happening. Here are my clients. I’m going to continue doing the things that I have control over.” – Kate

Mentioned on this Episode

• 3 Tips for Combatting Imposter Syndrome
• Overcome Scarcity Mindset as a Copywriter
• Face Your Freelance Finances Fears
• Want to Earn Six Figures as a Copywriter? Get Your Finances in Order
• Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers

Related Links

• Top Copywriting Advice from Working Copywriters
• #1 Change That Will Double Your Copywriting Income
• Master Your Money Mindset
• Set Your Copywriting Business Up for Financial Success

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 185: Copywriting Pitching Assumptions That Will Cost Your Business

The post Episode 186: Are You Stuck in an Employee Mindset? appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[2:09] One of the biggest assumptions that people make when it comes to pitching is avoiding sending pitches to chain companies and franchises, thinking they’re too unwieldy.

[6:20] Don’t worry too much about finding the exact contact you need to send your pitch to. When you create a fantastic, value-based pitch, there’s a very good chance it will be forwarded to the right person.

[8:38] There’s no harm in sending multiple pitches to the same company (especially bigger ones) if you know there are specific arms of the business that you could pitch different ideas to.

[9:20] People often assume bigger companies already have copywriters in place. But a lot of the time, they want additional support as people rotate in and out due to vacations, maternity leave, etc. or if they need help beyond their day-to-day operations.

[11:30] Don’t assume small businesses or solopreneurs don’t need copywriters—many are happy to invest in copywriters as it takes work off their plate and helps them make more money.

[13:17] There’s no downside to pitching. Any assumptions you make or resistance are just your comfort zone talking. If you have a valuable idea for a company, you don’t need to wait for a ‘perfect’ time to pitch them—just do it anyway!

[14:39] Don’t overthink it when it comes to the right time of year, day, or time to send a pitch—just sending your pitches and follow-ups consistently throughout the year is what matters most.

[17:42] Another assumption that will cost you is not pitching agencies or assuming that because a company is so big, they only work with an agency, and therefore you shouldn’t pitch them. You can pitch both the in-house and the agency.

[19:20] When people are doing research, they often assume that if a company’s website looks perfect, they don’t need any copywriting support. But you never know what projects they’re working on internally and when you pitch, you’re simply offering an idea to get your foot in the door.

[23:04] You’re not psychic, so there’s no point in trying to guess a company’s needs. There is *every* reason to send a pitch and even if it’s a “no” right now, it could still leave the door open for future possibilities!

Must-Hear Takeaways

“Is a company too big? Is it too unwieldy to pitch? The answer is absolutely not. Often, the bigger a company, the more opportunities there are within that company.” – Nicki

“People are taking maternity leaves, people are taking vacations, people are taking sabbatical and so even if you’re feeling like, ‘Well, they already have a full team”, a lot of these places want
additional, backup help. People are rotating in and out all the time. They might keep your pitch for when they do need someone.” – Kate

“Don’t make assumptions about companies being too small to need a copywriter. There are plenty of solopreneurs who are already making money and there are also plenty of solopreneurs who understand that you have to invest in a business and are willing to hire a copywriter to help them start making money.” – Nicki

“There’s absolutely no downside to pitching. Absolutely none. And any of these assumptions are just your
resistance popping up trying to keep you in your comfort zone.” – Nicki

“Put together a really fantastic pitch and send it to someone who is most likely the right contact but don’t worry if they’re not the exact right contact because when you put together a really helpful, useful pitch, there’s a very good chance that they’re just going to forward it to the right person.” – Nicki

Related Links

• Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches
• How NOT to Pitch Potential Copywriting Clients
• How to Pitch Copywriting Services to Agencies
• How to Find and Write for Solopreneurs
• 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 184: This Copywriter Landed Her Dream Job—And Tripled Her Income (Rachael Kelly)

The post Episode 185: Copywriting Pitching Assumptions That Will Cost Your Business appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[1:50] CCS student Rachael always knew she would be writing in some capacity for her career, but had no idea how to make a living out of it. After having little success with crummy job-bidding sites like Fiverr and Upwork, she signed up for the CCA.

[6:68] Although she faced some resistance when it came to pitching, Pitch-A-Palooza helped Rachael get out of her comfort zone and start pitching. Every client she’s landed has been through LinkedIn.

[8:48] Imposter syndrome was responsible for holding Rachael back from taking action. But after landing her first client, she gained confidence and work started to snowball.

[11:16] Rachael reminds us that we gain confidence by taking action and the first step is always the hardest step. What’s the worst that could happen by sending out a pitch?

[13:53] There’s no “one-size-fits-all” route into copywriting. If one way of pitching feels impossible to you, then you find the way that feels a little bit less impossible and try that!

[15:48] Rachael has just landed a dream position as a content writer for a global SaaS company. In her non-working hours, she will also be able to continue freelancing for a global media company and teaching creative writing.

[19:36] When you’re working on something that you really enjoy, it never feels like “work”.

[21:05] It’s important to choose what’s going to work for you—you don’t have to bust a gut doing things like social media if you don’t want to. As an introvert with social anxiety, Rachael has tailored her career to suit her personality.

[22:33] Sometimes there is a misconception that copywriting has to be very salesy. For the most part, it’s actually just about finding connections, telling a story, and providing a solution for people’s problems.

Must-Hear Takeaways

“Honestly, I’ve done quite a few of these online courses and various different things and this is by far and away the most comprehensive one I’ve ever done. The follow up care and the amount of information that’s on there, you guys have literally thought of everything we could possibly need and you’ve put it there for us. Absolutely life changing. I was talking with my husband recently and he said, ‘that was the best decision you’ve ever made, wasn’t it?’ and I was like ‘yep, absolutely was!'” – Rachael

“Pitch-A-Palooza” happened which was exactly what I needed to kick me out of my comfort zone and then I started pitching. But the more pitching I did, the more confident I felt in my ability.” – Rachael

“I was pretty confident in my copywriting skills, I suppose. But I was worried that people wouldn’t have the faith in me when in fact the problem was that I didn’t have the faith in myself. Because even when I had just one client behind me, I felt like I had a right to call myself a copywriter, which I know is ridiculous because nothing substantial changed between not having a client and having a client, I was still the same writer.” – Rachael

“I think there can sometimes be a misconception that copywriting has to be very salesy and very extroverted and pushy but that’s kind of the antithesis of what it is. If somebody feels like you’re trying to sell to them then you’ve probably lost them. For the overwhelming most part, it’s just about finding connection and telling a story which is like the opposite of being salesy so the sales skills are there but you’re not deploying them in a pushy or extroverted way.” – Rachael

Mentioned on this Episode

• View Rachael’s Portfolio

Related Links

• The Real Math on Job Bidding Site “Success”
• How NOT to Pitch Potential Copywriting Clients
• Overcoming Copywriter Imposter Syndrome
• How to Optimize Your Copywriting LinkedIn Page

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 183: You Will Have Too Much Copywriting Work … Here’s What to Do

The post Episode 184: This Copywriter Landed Her Dream Job—And Tripled Her Income – Rachael’s Story appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[1:39] Our hosts are joined by CCA student and copywriting coach, Cleo, who tried several other careers before copywriting, including resume writing. 

[4:27] Cleo encountered a lot of messaging about how it’s “impossible to make money as a writer”. But copywriting excited her as it seemed like a viable path for making good money as a writer.

[5:49] Financially, Cleo has been able to support herself solely through copywriting for a couple of years now. It provides 100% of the household income for her and her daughter (while working a heck of a lot less than 40 hours a week!).

[6:48] Cleo was diagnosed with autism as an adult. But working from home as a freelancer allows her to leverage her neurodivergent strengths and be more flexible in finding workarounds for her weaknesses—something that seemed impossible in a normal 9-5 office job.

[10:05] Having a neurodivergent mind has been an asset as a copywriter because she can tap into her creative side a lot more and embrace her ‘busy brain’ through the diverse range of client work she does.

[12:01] A big part of Cleo’s journey has been accepting that the way she works might look different to other people. She has learnt to accommodate her needs and give herself the freedom to explore the working patterns that suit her the most—without any shame attached.

[15:30] Nicki reminds us that, no matter how your brain works, you don’t need to put your pressure on yourself to conform to a way of working that is not natural for you. 

[18:17] Whether it’s therapy, self-help books, or connecting with people who have similar struggles, there are many ways to practice self-acceptance and stop trying to force yourself to fit into a certain box.

[21:07] While there are anxious moments in freelancing, it helps Cleo to know that she is the one who has the power to deal with those problems. But when we work for someone else, we give up a lot of that control. You just have to earn your own trust as a freelancer by proving to yourself that you *can* do it.

[26:10] Sometimes, we don’t realize how much of an impact small things like having control over when you eat or who you work with, can have on our mental health. 

[28:45] Copywriting and freelancing in general can be so much more than a career—it gives you so many opportunities to work on boundaries, which have a wider impact on your confidence, self-acceptance, and self esteem.

[32:32] Cleo is also a creative writer and had a gigantic win recently when her first novel got accepted for publication (after working on it for ten years!).

Must-Hear Takeaways

“When I started out freelancing, I had this idea that I had to be working this 9-5 like a ‘real job’ and that I had to do things a certain way. And I ended up really pushing myself to the point where I had a lot of burnout and overwhelm and really struggled in that first year or so before I realized that I had to do this a different way. And I think that is something that likely going to be common for people who have mental illnesses, disabilities, neurodivergence, is just that you have to accept that you aren’t going to be able to do it in the same way as everybody else is doing it and be able to accept that.” – Cleo

“A huge part of this process as well is the self-acceptance towards the things that are part of my brain and how I work, while also being very serious about tackling those anxieties and figuring out how to deal with them. And the opposite of anxiety is trust and I think that for me at least working for an employer is putting something so important to my life in someone else’s hands and I always feel more anxious when something important is in someone else’s hands than when it’s mine. So while there are certainly anxious moments freelancing, absolutely, I think that it helps to feel like I am the one who has the power to deal with those problems. But that trust takes time to build and you have to sort of earn your own trust and prove to yourself that you can do it.” – Cleo

“I think that being able to work from home and not just work from home but work from home for myself, has just freed up so much my ability to use the strengths the come from being neurodivergent and find workarounds for the weaknesses, and just have that flexibility to tailor my work life in a way that would almost certainly be out of the realm of the possible for most jobs.” – Cleo

“Copywriting and freelancing in general can be just so more than a career and have such a bigger impact on who you are and your overall confidence and self-acceptance and self-esteem.” – Cleo

Mentioned on this Episode

• 5 Books to Read Written by Copywriters
• View Cleo’s portfolio
• Connect with Cleo on LinkedIn

Related Links

• Setting Boundaries as a Copywriter
• Building Your Career for Maximum Flexibility
• Tips for Neurodivergent Copywriters

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 179: Should You Offer Discounts or Sales on Your Copywriting Services?

The post Episode 180: Thriving as a Neurodivergent Copywriter – Cleo’s Story appeared first on Filthy Rich Writer.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[1:39] As consumers, we see sales and discounts everywhere, tempting us to make purchases. So for copywriters (who are also learning to be marketers), it’s natural to question if you should also offer discounts.

[3:21] As a way of getting their first clients quickly, we often see new copywriters offering discounts on their social media pages. But if a client sees they can get your service at a reduced rate, why would they ever want to pay the full price?

[4:42] We have a reason for quoting the rates that we do—there’s a formula to it. So by offering a discount, you’re implying that there isn’t anything real behind your numbers.

[6:05] When you run a sale as a service provider, the implication is that you can’t get people at your standard rate or that people think your standard rate is too high.

[8:56] Discounting your rates usually comes from a place of fear. If you haven’t landed clients yet, then you don’t know that it’s possible. But you have to go in with the mindset of, “This is my rate. I’ve done the work, and I know what I need to charge to make a living.”

[11:25] You can still run promotions that encourage people to take action, but they shouldn’t be based around price or discounts. For example, you could offer a limited number of free strategy calls.

[12:34] Just posting on social media and waiting for people to come to you is not an effective strategy. Pitching is the number one way to stay in control of your opportunities. 

[14:28] If you are offering supplemental promotions like free strategy calls, make sure you limit the number of people that can have access to it and the time you spend on them.

[15:42] Our hosts do not recommend writing free projects for people. This doesn’t give a good impression of your service and if you work for free, why would a client ever bother to pay you? 

[16:42] For any of these promotions, just like with a pitch, make sure you’re sending over the “what”, not the “how”—remember the “how” is what they are hiring you to do.

[17:37] If a client responds to a quote by saying it’s out of their budget, you have the option to negotiate in a way that adds value for the client but makes it work for both of you. For example, you might remove some of the deliverables and save them for a later phase.

[21:17] Don’t make assumptions about who can and can’t afford to pay your rates. Go into conversations with your best foot forward and give yourself the opportunity for someone to say “yes” to you. You’ll be pleasantly surprised when it actually happens!

Must-Hear Takeaways

“If we’re able to discount something by 15-20% at any time, the implication is that our rates are malleable, not based on anything real to begin with and/or our rates are inflated, in case we want to discount. Either of these impressions are a really, really bad impression to give to potential clients.” – Nicki

“I think we get into our own heads to start discounting and reducing our rates because we are afraid. It comes from a place of fear, it comes from a place from not knowing what we don’t know. If we haven’t done the thing, we haven’t landed the clients then we don’t know that it’s possible and so going in with the mindset of this are my rate, I’ve done the work, I know what I need to charge, and you know what you need to charge to pay your bills, to make a living, and that your time is valuable. And once you start valuing your time, you don’t want to discount your time.” – Kate

“It’s the idea of not making assumptions of who can and can’t afford to pay your rates, and so enter conversations with your best foot forward, saying this is my rate and then weighing the decision of what you want to do for your business after that. But there’s no sense in putting up your own roadblocks, in saying no to yourself before someone else says no to you.” – Kate

“Give yourself the benefit of the doubt. Give yourself the opportunity to have someone say yes to you. Because by not doing it, you’re taking away that opportunity from someone to be able to say that to you. And again, you’ll be so surprised, I think, once it actually happens. And so it’s something you just have to do and have to practice. And then if you do eventually get a firm no, it’s also not a no forever. You can follow up with them and say, ‘hey, is it cool if I follow up in six months that this might be better timing for everyone?’ That happens all the time too.” – Kate

Mentioned on this Episode

• How to Set Your Copywriting Rates

Related Links

• Are Your Copywriting Prices Leaving Money on the Table?
• Why Most Advice About How to Price Your Services is Dead Wrong for You
• Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
• Set Your Copywriting Business Up for Financial Success

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 178: Combatting Anxiety-Inducing “What Ifs” with This Tactic

The post Episode 179: Should You Offer Discounts or Sales on Your Copywriting Services? appeared first on Filthy Rich Writer.