We couldn’t agree more, the CCA is the real deal!

Hi Olusegun,

You’re welcome – analyzing and rewriting is a great tactic for improving your skills. It will help speed up your learning to an exceptional degree. 🙂

Thanks for commenting!
Nicki

Yes! I absolutely agree.

You won’t believe the idea of rewriting some great sales copy just hit me yesterday and I guess hearing it from you again is just proof that the idea is worth it’s weight in gold.

So THANK YOU, Nicki.

Hi Olusegun,

That makes sense – but your use of hand-writing ads isn’t the proscribed reason that most of these “courses” suggest it. I’m glad it worked for you, but I’d also suggest that people could be just as successful at analyzing ads without having to literally write them out with a pen and paper. I’d further suggest that a better use of that pen and paper (or keyboard) is to rewrite ads to make them better after taking the time to analyze them. 🙂

Thanks for commenting!
Nicki

The idea of rewriting a sales letter by hand is a controversial one – one where those on either side of the divide will never agree.

When I decided to become a copywriter, I actually wrote out out some of the most successful sales letters of all time by hand. This was after I had studied and understood the fundamentals of copywriting.

The exercise “forced” me to read the copy at least twice.

First, I read the original version as I was writing (obviously) and then I read the one I had written out after.

I also analysed the logic and thinking behind various parts of the copy.

Overall, it made me have a better understanding of why the original copy was successful.

Hi JDM,

We’re going to have to agree to disagree on this one. 🙂 And I’d also suggest that just because something has been done and taught by smart people doesn’t mean that it’s the best method. I’m glad that you’re finding it to be beneficial, but what I’d suggest to be so much more beneficial than hand-copying are techniques like analyzing the purpose behind word usage, rewriting ads that aren’t effective, diagramming pieces of copy, etc.

It’s true that hand-copying notes from school is an effective method of learning, but a large part of what makes it so effective is that hand-copying is a good method for memorizing and synthesizing the words in ones notes, and that, of course, isn’t a goal when it comes to learning copywriting. Instead, students need to learn and practice copywriting principles, as well as develop their strategic thinking, their insight into audiences, their abilities to self-edit, and their abilities to receive and utilize feedback.

Thanks for commenting,
Nicki

Hi Gloria,

Well, we have 440+ articles up on our site, so this is definitely a great place to start! Here’s an article that you mind find particularly helpful: https://filthyrichwriter.com/copywriting-qa-how-soon-can-you-make-money/

Thanks for commenting!
Nicki

Thx,
JDM