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Ep. 49: How to Build Your Own Benefits as a Freelancer

By Nicki Krawczyk

American workers leave an unprecedented number of vacation days on the table. So, as a freelancer, will you be able to take vacation? And what about healthcare?

Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind employee benefits as they dive deep into how you can have healthcare, retirement perks, and endless vacay possibilities as a freelancer. Yup, you can even build your own snack wall (and add that as a tax write off).

Ready to redefine your work-life? It all comes down to doing the math!

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Check out the episode on YouTube!


A Sneak Peek at the Episode

[1:10] When working a full-time job, there are a ton of things they promise you to ensure that you come on-staff and stay on-staff. Nicki and Kate discuss how they do not miss those benefits, as well as how one of the biggest concerns for freelancers is that they are “giving up their healthcare.”

[2:45] Nicki explains that people should remember that companies are making you pay for those benefits, one way or another. It either directly comes out of your salary or they offer you benefits so that they don’t have to pay you higher as a salaried employee.

[5:12] As a freelancer, you can be both the employer and employee, and this comes with paying for your salary and your benefits. Kate notes that you have to do the math so that you can cover the expenses you need as a business owner, which includes healthcare and more.

[8:02] The key is to do the math. Once you start feeling scared about the cost of healthcare, look at what your on-staff salary would be and look what your freelance salary would be. After figuring this out, you can then know the number of clients and the projects you want to take on so that you can have the cushion to pay for those benefits you would normally have at an on-staff position.

[11:00] Kate dives into the details of opening up a 401k as a freelancer, and all it entails. She also emphasizes to speak to an accountant or taxperson that specifically works with freelancers if you have questions and they can help with the math and planning.

[16:04] Nicki notes that it makes a ton of sense to talk to a financial planner or accountant. As the CEO of your business, you have to ensure that you’re going to be taken care of and become savvy about your finances. However, CEOs don’t always know everything about the financial side of things, which is why they hire others with expertise in those areas to help them out (and you should do the same!).

[19:25] As far as vacation time goes, if you think that you’re going to lose your clients forever because you take time off, that’s not true. People will understand that you have to take time off. Guard your time and value your time. If you value yourself and your time, your clients are more likely to value and respect your time.

[24:15] Kate mentions that when you decide to leave for vacation, in freelance, all of your loose ends can be tied up before you go. When you come back from vacation, you can ease back into work rather than having a ton of built up emails or a boss waiting for you when you come back. The amount of time off is a lot greater than when you’re working salary in an office.

[30:25] Nicki talks about how some full-time offices, especially tech offices, try and replicate the feeling of being “at home” for their employees. However for freelancers, you’re already home. Your home is already as fun as you need it to be, and you’re not having to put in 14 hour days at the office just because it’s a cool office.

[31:30] The hosts wrap up by saying that there are some benefits to working in an office with having that sense of community. As a freelancer, there is a way to work around it. Once we are able to socialize with people, you can meet people for lunch at workspaces. What matters is that you have the ability to tailor your schedule to how you want.


Must-Hear Takeaways

As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:

Nicki Krawczyk, founder of the Comprehensive Copywriting Academy, sits on a staircase in jeans and a striped coral button-down top.

“If you don’t take the job time to read the job description, you do not deserve the job. You don’t deserve an interview. It means you’re not going to take the time necessarily to do the work and to slow down and to give the work the time it deserves. So be thorough if it’s a job that you actually want.” – Nicki

“If you have a great portfolio, I don’t care if you went to college. If you can do the job well, then that’s what I care about. So when you see qualifications, things like ‘must have a bachelor’s degree in this’, same thing with experience, ‘must have two to three years experience’—people put that in there because they have to put something. If this is zero experience, then they’re going to get people with zero experience. And the truth is, CCA students, you don’t have zero experience.” – Nicki

“Along with qualifications, a big one is ‘must have agency experience’. A lot of agencies put that. And it’s kind of a catch-22 if you’re trying to break it into an agency. And literally every agency is like, well, you must already have agency experience.

Don’t let that be a barrier either. I think the big thing agencies are looking for is that you can manage a lot of different projects, potentially multiple different clients. And as a copywriter who’s built your own copywriting business, you already know how to do that. You’re kind of like a one person agency already, right? You’re doing multiple different things, handling multiple different projects, multiple clients, multiple timelines. And so you can speak to that. So don’t let agency experience get in the way.” – Kate

Related Links

  • Freelance Copywriter Business FAQs
  • The Number 1 Secret to Sustaining Freelance Copywriting Success

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About the Build Your Business Podcast

Nicki, one of the hosts of the Build Your Copywriting Business podcast, sits at a black table with six chairs, four white, two black, as she records a podcast episode with a microphone, laptop, and doughnut in front of her.

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.


See Previous Episode

Ep. 48: Mistakes to Avoid When Pitching Freelance Clients

Last Updated on July 30, 2024

Filed Under: Podcast Tagged With: freelance, self care

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

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