As writers our clients hire us to ... well ... write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you'll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable … [Read more...]
Top Advice for New Copywriters (From Working Copywriters)
Copywriting is *so* much more than just words on a page. At its core, it’s about connecting people with the right solutions for their needs and wants, using messaging that truly resonates with them. (You’re basically playing Cupid—but with words instead of arrows!) And sure, there’s no denying that writing killer copy takes skill. But remember that no one is born knowing how … [Read more...]
How to Give Copywriting Feedback
We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
Self-Edit Your Copywriting: Why It’s a Must & How To Do It
First things first: copywriters are not copy editors. Copywriters...well...write copy! Copy editors make sure any writing adheres to the client's style guide in addition to paying very close attention to grammar and punctuation. (It's why copy editors are crucial for content—there are simply more words on the page with content writing!) But you still need to self-edit your … [Read more...]
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent new ideas, not new rules." So, they've created a playbook that offers a … [Read more...]
How to Write Clear, Concise Copy
Whether you're brand-new to copywriting or have been at it for some time, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your message down (especially when you can think of five different benefits)? Our Book Club Pick This Filthy Rich Writer Book Club pick offers up some tips for … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]
How To Write Copy for International Clients
I probably don’t need to say it, but there’s more opportunity than ever to work with remote clients. (I guess that’s one small bright side to a pandemic, though the trend was definitely on the upswing before 2020.) Not only can you write for clients on the other side of your country, you can also write for clients on the other side of the world. This post explains how to do … [Read more...]
Should You Add UX Copywriting to Your Copywriting Services?
There are a lot of “genres” of copywriting that really aren’t genres at all; they’re just buzz-y marketing terms. “Conversion copywriting” is a good example. Any copywriter worth their salt is focused on helping their clients increase conversions. After all, the goal of copywriting is to connect a person who has a specific need with the best possible solution to that need. … [Read more...]
How Can You Know if a Copywriting Deadline is Doable?
Freelancers have a love/hate relationship with deadlines. We love them because there is nothing that will get your rear in a chair and your fingers typing like a looming copywriting deadline. And we also hate them because what gets our rear in the chair are twinges of panic at the idea of not getting the work done in time. Deadlines are essential because they ensure that … [Read more...]