As writers our clients hire us to ... well ... write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you'll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable … [Read more...]
Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and … [Read more...]
Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story
"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Audrey went from feeling … [Read more...]
Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
The Freelance vs. full-time debate with Nicki and explore why gigging might just be your golden ticket to career freedom. Learn how to secure copywriting gigs like a pro, the misconceptions about job security, and how to take control of your income. Get ready for a revelation-packed episode that could redefine your work life! Looking for closed captioning or a … [Read more...]
Copywriting Lets This Mom Live Life on Her Own Terms
Many of us get into copywriting because we want more freedom: freedom to work when and where we want so that we can pick up kids from school, prioritize our health, take a walk if we need a break, and just simply have some downtime for ourselves! Courtney, a mom, copywriter, and Comprehensive Copywriting Academy student, was working seven days a week at one point to make … [Read more...]
What Are Your Copywriting Business Rules?
Rules can often feel constricting, but when it comes to our businesses, that's what helps us stay on track. They're what we need when we're wearing our CEO hats. So, today, we're going to come up with your copywriting business rules so you can make decisions faster (and that are in line with how you want to run your business). You can also think of copywriting business rules … [Read more...]
This Brand-New Copywriter Landed a Senior Copywriting Role
You'll often hear copywriters talking about imposter syndrome, especially when first starting out. If you've ever had thoughts like, "I'll never be good enough" or "they'll think I'm a fraud!", then I think you'll really enjoy hearing Mike's interview. As a Comprehensive Copywriting Academy student, Mike knew he had a lot to offer prospective clients and didn't let his years … [Read more...]
Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
Often, we're faced with several open doors...but we self-sabotage and get in our own way. When we have an an opportunity (or several opportunities!), it's all too easy to not take action toward it, whether because we don't know how, we're fearful of doing so or some combination of the two. Whatever the reason, it's easy for us to spiral into negative thinking. We start to … [Read more...]
Book Pick: How Copywriters Can Collaborate More Effectively
As copywriters, we do a lot of work on our own. After all, the actual writing of copy is a fairly solitary job. But often, we need to collaborate. With designers, yes, but also with project managers, marketing managers, and other key stakeholders within an organization. The Importance of Collaboration This is true whether you work in an ad agency or on an in-house team. … [Read more...]
Staying Productive When I’m Unmotivated: Pomodoro Technique
By Kate Kosydar In my copywriting career, I have a few challenges you may be able to relate to. I have a busy family (four kids!), a spouse who travels for work (gone for two overnights as I write this!), and an anxiety disorder (always unpredictable!). In short, I often feel overwhelmed and undermotivated. And yet, I have to be productive when I’m unmotivated or else I … [Read more...]