First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]
Lessons Learned From Copywriting for Solopreneurs
Last week, I wrote about some of the things I’ve learned from writing for multibillion-dollar companies including Hasbro, T.J.Maxx, Reebok, TripAdvisor, and more. This week, we’re going to look at the other end of the spectrum: The lessons I’ve learned from writing for one-person companies. One-person business owners, or solopreneurs, are fascinating clients to work with. … [Read more...]
5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients
Not only should you not be afraid of pitching would-be copywriting clients, but, in fact, they want you to pitch them. And, of course, we’ve also already covered how pitching is the only way to truly be in control of your business and your income and why “easier” ways of finding work (I’m looking at you, Upwork and Freelancer!) are actually the fast track to … [Read more...]
3 Types of Clients and Why You Need to Identify Them
It should go without saying, but not every client is the same. But often, we hope every client will react in exactly the same way to our pitches: with a resounding YES! In reality, clients tend to fall into three groups—and if we approach these clients in the right way according to their groups, we’re much more likely to get that “yes.” The Three Types of … [Read more...]
Why Facebook Is Where You Should Find Your Next Clients
I know, we’ve all heard it: “Facebook (or Meta, or whatever they're calling themselves these days!) is dying!” And it’s definitely true that teens are adopting it nearly as much as they did in the past. Teens are using TikTok and YouTube more than ever. But…if your clientele is teens, you’ve got a bigger problem. The truth is that Facebook is still wildly popular among … [Read more...]
The Simplest Way to Start Finding Copywriting Clients
For a lot of new (or would-be) copywriters, one of the most daunting steps in the process is to start finding copywriting clients. “Where are they? Who are they? How do I talk to them? Will they reject me?” We’ve talked a little bit about why you don’t need to be afraid of finding clients already, and today I want to talk about the simplest way to start finding them. And … [Read more...]
What to Do When You’re Afraid to Prospect for Clients
You may have heard us say it, but we'll keep repeating it because it's never been more true: putting your faith in a job or putting your faith in clients coming to you (whether through referrals or job-bidding sites) doesn’t work. In fact, putting your faith in any of those is pretty risky. The only thing you can count on is a thing you can control. And that’s why … [Read more...]
Find Copywriting Clients by Networking in the Right Places
Recently, I attended a conference for entrepreneurs. Like many, if not most, people, I’m not a fan of traditional networking. I don’t like going up to groups of people who are already chatting, and I find it awkward to move on to new conversations. But… Literally, every time I told someone that I am a copywriter, they asked for my business card. Every single time. Here’s … [Read more...]
How to Book Up Your Copywriting Business for the Next Few Months
It’s the most wonderful time of the year…for your business Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter… Businesses are starting to think about holiday promotions... Which means you could be writing those promotions for them. That’s … [Read more...]
When to Be in Client-Finding Mode
A few years ago, I was on a flight and in a bad mood. The flight had been delayed, I was tired, I had a lot of work ahead of me and, to top it all off, the woman next to me was actually reading my computer screen over my shoulder. Who does that?? I’m not proud to say that my knee-jerk reaction would have been to give her an annoyed, nasty look. Instead, though, I … [Read more...]