One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this Laser Coaching session, our hosts are joined by CCA student Kory who has a desire to become specialized in email marketing but is unsure how and where to start finding clients with his limited experience. Listen to find out how … [Read more...]
Ep. 80: How Copywriters Can Work With Recruiters
When it comes to landing work, you can never have too many tools at your disposal. As you know, the best way to find clients is to work through your pitch list and continually sending pitches to businesses. But it never hurts to supplement that with other methods for landing work. In today's episode of the Build Your Copywriting Business podcast Nicki and Kate are discussing … [Read more...]
Ep. 56: What is a Copywriting Test and Should You Do One?
At some point in your copywriting career, you'll likely have a client that asks you to do a copy test. A copy test is a way for them to gauge whether or not you're a good fit for the job, particularly if they're hiring for a full-time job and want to find the best candidate for their role. That said, clients have many ways of conducting copy tests, whether it's a timed … [Read more...]
Ep. 54: Post-Interview Must Dos (Part 3 of 3)
The last episode on our three-part series on how to nail your copywriting interview is perhaps the most overlooked. A lot of copywriters hang up the phone after an interview or discovery call and then sit around waiting to hear back. That's not you. You go the extra step. In the final episode of the series, Nicki and Kate talk about what you can do after the interview that … [Read more...]
BONUS Laser Coaching: Building a Copywriting Business as a Military Spouse
Military spouses face a 22% unemployment rate and a 26% wage gap compared to non-military spouses—prior to the pandemic. Organizations predict rates have increased due to COVID-19. In this episode, Kate shares her experience building her copywriting business as a military spouse. She describes the unique challenges military spouses face when seeking employment and … [Read more...]
3 Copywriter Portfolio Examples That Wow Clients
Every copywriter needs a standalone portfolio site. There's no way around it. And while we give you all the steps and support you need in the Comprehensive Copywriting Academy to create your site, we thought it would be helpful to see some examples of stellar copywriting portfolios. CCA students have created some incredible portfolios over the years (we've reviewed … [Read more...]
Ep. 13: Are There Too Many Copywriters?
"Won't the market be flooded with copywriters?" This question pops up on our Facebook ads. It's because as soon as you click on an ad related to copywriting, or search content related to it, you're going to get tons of information about copywriting. But that doesn't mean the world is flooded with copywriters. It just means the Internet recognizes you're interested in the … [Read more...]
Why Companies Requiring Experience for Copywriting Jobs Is a Good Thing
Every once in a while, I’ll hear a lament from one of our students who is interested in landing an in-house or agency job. They’ll say, “I really want to apply for these, but they all require at least two years of experience! I haven’t got that yet!” And I get it. For someone who’s been studying and working diligently to practice and hone the craft as well as building a … [Read more...]
How Do I Know If I’m Ready to Pitch Copywriting Clients?
This isn’t going to be a major revelation but in to be a professional copywriter and have a successful career, you need, well, clients. Paying clients. And to get those clients, you need a proven system for finding, pitching, and landing those clients. (All of which we teach in the CCA, so if you're a student, no worries there.) But all this invariably leads to the … [Read more...]
The (Surprisingly Easy) Art of Negotiation for Copywriters
If the idea of quoting prices for their work already makes most new and would-be copywriters nervous, well then, the idea of negotiating those rates can bring up some serious nerves. But here’s the good news: It’s really not that hard at all. In fact, as you’ll see in a moment, the hardest part…is not talking. Here we offer some ways to negotiate as a copywriter. Don't … [Read more...]