When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
Land Copywriting Clients With These 35 Tips
Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]
What Should a Copy Doc Look Like?
Starting out as a copywriter, you may wonder what you actually deliver to clients. The document that you put your copy into is usually called a "copy deck" or, even simpler, a "copy doc." Every writer has their own way of formatting copy docs (I'll show you how I do it), but the most important thing is that you make it clear what's what. … [Read more...]