There’s a good chance that you’re not going to stay in one career for the rest of your life. But once you identify what direction you want to go, the steps you take will make the difference between success and failure. And guess what? Most people take the wrong ones. This is one of my favorite topics. First, it’s a great topic because there are few changes you can make … [Read more...]
What’s a Back Pocket Career? (And Why You Need One)
Getting fired or downsized is devastating—emotionally and financially. But there’s something you can do to help prepare yourself and make sure a career shock doesn’t completely throw you. Everyone (and I truly mean everyone) needs a back pocket career. If you like copywriting, but aren't sure you want to do it full-time, that's totally fine! There are plenty of … [Read more...]
3 Keys to Loving Your Job
For some people, the idea of loving your job sounds like a pipe dream. But there are three traits elements that very clearly and demonstrably affect job satisfaction and can, yes, even mean job love. Ready to hear what they are? I’m a big fan of books about scientific studies on happiness, satisfaction, focus, flow, and all those other seemingly elusive elements. But … [Read more...]
Top 10 Copywriting Myths and Misconceptions
There’s a lot of information out there about copywriting. The bad news, though, is that a lot of it is wrong. Lots of misinformed people are spouting a lot of useless or, worse, downright bad opinions and misinformation that are discouraging writers and keeping them from succeeding. Let’s try to fix some of that, shall we? These are some of the most alarming, confusing, … [Read more...]
The Big Secret About Changing Careers
Most people consider changing their careers at least once during their working lives, but few who attempt it actually succeed. Why is that? We're going to break it all down for you today as we reveal the big secret behind successfully changing careers. Most copywriters, including the majority of people who join the Comprehensive Copywriting Academy, do not have a background … [Read more...]
Confused About Where to Start Your Copywriting Career? This One’s For You
Embarking on any kind of new project or journey is overwhelming—and a major part of what's overwhelming about it is not even knowing where to start. What should your first step be? How do you begin? So, let me begin with a a simply answer. When it comes to "where to start" with anything, the best place to start is exactly where you are. Before you dismiss that as trite, … [Read more...]
Do You Need to Go to Copywriting Portfolio School?
Breaking into copywriting can seem hard: You need experience to get a job, and you need a job to get experience. Well, it turns out this isn't quite the case, and one of the ways that people have found to get around this seeming catch-22 is going to advertising school or copywriting portfolio school. But, like any school, ad school is often expensive and time-consuming. So, … [Read more...]
Is Copywriting Training Really Necessary?
It's a question you'll see on forums across the internet: "Do I have to get training to be a copywriter?" It's been asked so often and in so many different ways that I figured it was time for a definitive answer from a real, live working copywriter who's written for clients and brands you use every day. Ready? Let's get down to it. The answer to the important question, "Is … [Read more...]
Changing Your Career to Copywriting While at Your Existing Job
When you get the changing-your-career itch, it fast becomes an itch that you just can't ignore. But even with the greatest urge to do it, changing careers can seem like almost too big a task to accomplish, especially if you currently have a job on rely on that income. After all, we all have bills to pay! Luckily, the first steps to becoming a copywriter aren't as hard as … [Read more...]
“Should I Change Careers?” 3 Signs the Answer is “Yes”
Should you change your career? In a word: Yes. But there are a few signs you need a career change that can help guide you—if you pay attention to them. Here's the thing: If you’re at a point when you’re really, seriously considering changing your career or heading in a different direction than you’ve always gone, guess what? You need a change. Continuing to head in the same … [Read more...]