Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don’t treat their own copywriting projects like a copy project.
But it’s one of your most important copywriting projects you’ll ever do. Your portfolio needs to reflect your ability to write great copy. Otherwise, there’s a good chance clients won’t want to work with you! Nicki and Kate are digging into two keytactics you need to use that will help you write a stronger portfolio that makes clients want to work with you.
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[1:15] As a professional copywriter you need a website, it’s non negotiable. You can start pitching before you have one but you absolutely need to be working on it, without it you won’t be taken seriously.
[2:25] Remember that this is a copy project, just like all your other copy projects.
[4:45] Each section of your website should have a purpose, and doing a creative brief for each part can help make that happen. Don’t let a template drive your copy, even if it seems easier.
[9:20] While you are building your portfolio you can make a list of your skills and qualifications, everything you’ve done, to remind yourself of your benefit to your clients.
[11:45] When creating your brand voice try not to consider what you think other people want you to sound like, be authentic to how you want to present yourself.
[14:00] Done is better than perfect, you can change and adjust as you learn more and work with clients.
[17:00] You don’t have to educate your potential clients on what copywriting is. Instead, educate them on what your benefit to them is, make it clear across your site.
[22:40] When you know what you are trying to write, instead of just writing to fill your space, you are going to come up with a much better project. DO A CREATIVE BRIEF!
Mentioned on this episode:
Related Links:
- Ep. 39: The Creative Project Process
- Creative Brief: The First Step to Any Successful Copywriting Project
Get an *Exclusive* Bonus Recording!
Tell us what you loved about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it!
Get all the details on how to get your recording here »
Get an *Exclusive* Bonus Recording!
Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it!
Get all the details on how to get your recording here »
About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 113: Copywriting Client Didn’t Pay? Here’s What to Do
Last Updated on September 10, 2023
