I always recommend thatbrand-new copywriters start with brick-and-mortar, local small business clients. You have a lot to offer them, even when you’ve just started learning. But there is another excellent source for copywriting clients: solopreneurs. A solopreneur is a person running a one-person business—hence the “solo.” They run the gamut from health and business … [Read more...]
Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy
Copywriting for nonprofits can be great for your portfolio—and your personal fulfillment. But nonprofits are one of the most challenging clients to write for. How do you get their message across and compel people to take action when writing for a nonprofit? As you know, conveying the benefit to the consumer so they will take whatever action you want is crucial to crafting an … [Read more...]
Ways to Achieve Career Freedom With Copywriting
More than ever before, people are interested in a career that gives them freedom. They want to control where they work and how they work, and, for many people, they think that that means freelancing. But there’s another option and, for some, it may even be better. As a creative, one of the biggest benefits of our careers is that we can engineer our careers to suit us. For … [Read more...]
Why Freelance Bidding Sites like Upwork and Fiverr Are Bad News
Those freelance bidding sites where you can submit quotes on copywriting projects seem like a great deal. You get to just scan through listings, submit a quick proposal and quote to potential clients, and land tons of work. Great, right? Wrong. Freelance bidding sites are great for clients ... and a waste of a good copywriter’s time. How Freelance Bidding Sites … [Read more...]
Protect Yourself From Agency Layoffs
One unfortunate truth about ad agency work is that there are periodic layoffs and, for reasons you'll see in a bit, they're pretty much inevitable. That said, though, that doesn't mean that you can't plan now to protect yourself and your livelihood. So, I've titled this article "Protect Yourself from Agency Layoffs," but I'll admit that that's slightly misleading. You can't … [Read more...]
How To Save Big With Professional Discounts
In the early days of your copywriting career (before you start raking in the dough), you'll probably be looking to save money any way you can. Here we look at one habit to pick up that will help you do just that. What's a Professional Discount? A "professional discount" is essentially a courtesy discount for people who are using a product for professional reasons. Sometimes … [Read more...]
9 Myths About Copywriting, Part 3
Does everyone have an opinion when you tell them you're interested in copywriting? Get the truth about three more of the biggest myths about copywriting in the final part of our series. (Check out Part 1 and Part 2 of the series if you missed them.) Let's dig right in! Myth 7. You have to write copy full-time. Not only is this not true, but it also runs the risk of … [Read more...]
What is the Difference Between Freelance Copywriting and Contract Copywriting?
What's the difference between freelancing and contracting? Is there one? "Contracting" and "freelancing" are often used interchangeably, but there are some subtle differences, namely in where you're working and, sometimes, how a company classifies you. While the information below applies to U.S. contractors and freelancers, the information may help you ask the right … [Read more...]