If there's one aspect of copywriting that almost always comes as a shock to the new practitioner, it's creative reviews. Sure, it sounds simple: A meeting in which people get together to discuss work. But what actually happens—and how it can be perceived by writers—is a bit different. Read on for a few tips about how to survive and thrive in creative reviews. What is a … [Read more...]
How Copywriters Work With Designers
In many ways, the collaboration between a copywriter and a designer can make a project...or break it. Today, we'll talk about a few tips for making the most of your most important partnership. 1. Recognize That Copy is Just as Important as Design and Vice Versa The first step in creating a good partnership is to understand that both of you hold importance in creating your … [Read more...]
Can You Handle the Proof?
Someone has a great idea. But, as with any great idea, there's no telling whether or not this idea will sell. In some scenarios, it's then up to a copywriter and designer to help them figure out how likely it is to succeed with a "proof of concept" test. What's a Proof of Concept Test? Let's dig into this with an example. Say you work at a travel company and someone has … [Read more...]
How To Pinpoint the Deep Benefit in Successful Copywriting
As a copywriter, to create truly effective copy, you know you have to lead with the benefit to consumer (what's in it for them), but what else can you do to make your audience take action? You already know to lead with the benefit, give a strong call to action, and keep your copy within your brand/company's tone. However, there is something else you could be utilizing—a … [Read more...]
How to Reign Supreme with Content
It's worth first noting that copy and content are two different, if related, beasts. Copy is used to sell things (products, ideas or actions) while content provides added value for the reader by giving them things to read/view that are useful, entertaining or inspirational. That said, many copywriters do take on content writing projects (after all, if your client needs … [Read more...]
Copywriting Q&A: How to Be a Real Pro
Today, we'll finish up our discussion of the Top Ten Tips for Copywriters. (If haven't read them yet, don't miss Part One and Part Two.) The final four tips from the list deal with out handle yourself like a professional in the industry. It can be easy to get wrapped up in patterns of just produce-produce-produce or to get bogged down by feedback, but avoiding those scenarios … [Read more...]
Copywriting Q&A: Benefits, Next Steps and Brand Voice
Ready to get serious about learning to write copy? Perfect: That's exactly why we put this series together. So, let's get right down to it and go a bit more in-depth into the first three points of our Top 10 Tips for Copywriters. The first tip is: 1. There’s a difference between features and benefits; write about the benefits This is, hands-down, the most crucial point for … [Read more...]
Top 10 Things Every Copywriter Needs to Know
When you're first exploring copywriting, there's definitely a lot to learn! But there are a few quick tips that will help you gain traction a bit faster. Here's your no-nonsense list of 10 tips for copywriters (that every copywriter needs to know!). 1. Write About the Benefits (Not the Features) This is, hands-down, the most crucial point for any copywriter to … [Read more...]
What Makes Copy Powerful?
It's definitely useful to know what the most powerful words in copywriting are. That said, though, I'm going to answer your question in two parts—first with the most powerful words and then with the true effectiveness silver bullet. Many people have lists of the most powerful words you can use in copy, so you'll see some discrepancy among them, but here are the ones most … [Read more...]
Copywriting Q&A: 3 Websites To Boost Your Productivity
Today's question comes to us from Andy K., who asks, "I get distracted really easily when I need to get work done. Do you have any resources you can recommend?" Well Andy, join the club. Part of how you're able to come up with your brilliantly creative copy involves your mind leap-frogging from concept to concept and solution to solution. Unfortunately (as you know) it's hard … [Read more...]