Three-quarters of the battle to becoming a successful copywriting is getting the right training. But the other quarter is finding the right opportunities to get experience (and, of course, to get paid!). Where do you find those gigs and jobs? That's the magic question, isn't it? Well, luckily, I have the magic answer ... but it's not entirely what you think. There are … [Read more...]
What Does it Take to Become a Copywriter?
Before you make a decision about choosing or changing a career, you want to have some indication that you'll actually be good at it and successful at it. It makes complete sense! Whether you will be successful or not at copywriting has a short answer and a long one—and I'd strongly recommend you read both. Short Answer: There's Never Any Guarantee First, the short … [Read more...]
What’s a Creative Brief? A Guide to a Copywriter’s Essential Document
In the simplest terms, a creative brief is a write-up of everything a forthcoming project should entail. It gives all of the background information as well as all of the requirements and expectations for a project. When it comes to copywriting, this is the one magical document that you cannot do without. It guides you, it protects you and, yes, sometimes it even calls you … [Read more...]
3 Phrases That Drive Creative Directors Crazy
You did it! You landed a job or a freelance gig and you're flying high. Every day, you get the chance to work with bright creatives and an inspiring creative director (and hopefully even a copywriter mentor). You're working hard and thinking big. But there are still a few things you need to do to stay on your creative director's good side. To ensure a good working … [Read more...]
Top Copywriting Myths & Misconceptions (And the Truth Behind Them!)
Considering a new career is a lot like trying to find a place to live in a new town. You don't know the areas, you don't know who to trust, and you don't even really know what questions to ask. Well, that's where I come in. I've been a copywriter for more than 20 years now, plus teaching others how to launch wildly successful copywriting careers fore more than a … [Read more...]