At some point or another, every single person is going to be passed over for a job they want. It's just the way the world works. But what separates the successful copywriters from the less-than-successful copywriters is what they do after the rejection. Here are three steps you can take to move pass that feeling of rejection and move toward your next win! 1. Remember: … [Read more...]
How to Price Copywriting Services: By the Minute? The Hour? The Word?
Discussing rates or salaries is uncomfortable for most people. Of course, how to price copywriting services has another layer of discomfort because you can charge for copy projects in a couple of ways. Do you charge by the word? By the minute? Something else? (Spoiler: It's something else. Copywriters charge by the project.) In fact, charging by the word will mark you as a … [Read more...]
How to Negotiate Your Copywriting Rate
"Negotiation" is a big, intimidating topic. Entire business school classes are dedicated to it. Many people get deeply uncomfortable when it comes time to discuss their salary with their potential employer. Then, add in the stressful factor of your own (and maybe your family's) livelihood and no wonder most people cringe at the idea of negotiating their salaries. But it's … [Read more...]
Interview Tactics to Get an Copywriting Ad Agency Job
A lot of new copywriters have dreams of working in an advertising agency. But when they get that agency interview, they have no idea what to say. But here's the secret. There are specific ways you can impress each ad agency you interview with. And you'll find these right on their own websites. Before we get into interview prep, the very first thing you should do when you get … [Read more...]
How To Find a Copywriting Mentor
A lot of career and business guides will advise you to find a copywriting mentor...but they won't tell you how to find that mentor. Until there's a website to connect would-be mentors with mentees like a dating site (note to self: business idea!), you'll have to go it alone. So, here are a few tips to find a copywriting mentor. When you're looking for your mentor, don't … [Read more...]
Your Copywriting Career Resolutions for 2024
It’s the time of year when everyone starts thinking about resolutions. And contrary to all the experts and articles that say that “resolutions don’t work,” I remain firmly in the pro-resolution camp with one major caveat: You need to choose resolutions that you can make happen. Not achieving resolutions in the past isn’t a reason not to make them now—especially for … [Read more...]
How Copywriting Projects Actually Come Together
For people who are just starting out as copywriters, there's an element to the copywriting process that's often kind of a mystery. Namely, well, pretty much the whole process. How does a project get started? How when do you work with a designer? How does your work get seen? Where does the writing fit in? Believe me: what seems confusing and intimidating now will eventually … [Read more...]
How To Learn From the Copywriting Greats
One of the surest ways to improve any skill set is to identify the people who are the best at doing what you want to do. If you're an actress, watch other great actors and actresses perform. If you're an artist, study the works of other great artists. But where do you go if you're a copywriter? One of the interesting things about copywriting is that it's kind of a … [Read more...]
What Does it Take to Become a Copywriter?
Before you make a decision about choosing or changing a career, you want to have some indication that you'll actually be good at it and successful at it. It makes complete sense! Whether you will be successful or not at copywriting has a short answer and a long one—and I'd strongly recommend you read both. Short Answer: There's Never Any Guarantee First, the short … [Read more...]
Confused About Where to Start Your Copywriting Career? This One’s For You
Embarking on any kind of new project or journey is overwhelming—and a major part of what's overwhelming about it is not even knowing where to start. What should your first step be? How do you begin? So, let me begin with a a simply answer. When it comes to "where to start" with anything, the best place to start is exactly where you are. Before you dismiss that as trite, … [Read more...]