Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

Build Your Copywriting Business Podcast Episode Archive

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Ep. 6: Why People Say Copywriting is Hard to Get Into

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"Copywriting is sooooo hard to get into," says the person that you meet at a party who has no idea what they're talking about. People often say copywriting is hard to get into because they didn't learn how to write copy in the first place. In this episode, Nicki and Kate share why it's not hard to get into copywriting when you have training and a proven process for finding … [Read more...]

Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice

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"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it sound advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all. And it could be deeply, deeply detrimental to your career. In this episode, … [Read more...]

Ep. 4: Meet Our Head Copy Coach, Kate

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We're switching things up on this episode and getting to know Kate, Filthy Rich Writer's Head Copy Coach. Kate has more than 10 years of experience writing for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more.  In this episode, she shares how she got started, tips for working as a freelancer abroad, and common … [Read more...]

Ep. 3: What’s the Difference Between Copy and Content?

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Copywriting and content writing are not the same. And if you use the terms interchangeably, you risk marking yourself as new to the field (and potentially alienating prospective clients). After all, even if a client wants to hire someone that can write copy and content, they want to know you know the difference! In this episode, Nicki and Kate talk about what makes a piece of … [Read more...]

Ep. 1: What is Copywriting?

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Copywriting is marketing or advertising writing. It's writing that is designed to sell or to persuade. It is not sales-y or pushy. (It's also not copyrighting, which is a legal term for protecting intellectual property.) But being persuasive doesn't mean being underhanded. In fact, copy (the words that make up copywriting) that doesn't provide a solution to the audience's need … [Read more...]

Ep. 2: Why I Named My Company Filthy Rich Writer

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A lot of people have seriously strong feelings about the name of my company. But it's important that "Filthy Rich Writer" makes people think. If you had a "Wait, what?" reaction to the name, it's probably because you didn't know you could make money as a writer. If you're here, you probably now know that's not true. In this episode, we're digging into a bit of company … [Read more...]