You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep! In this episode, Nicki and Kate are running … [Read more...]
Episode 172: Taking Action in the Face of Imposter Syndrome – Shelby’s Story
Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong… When Comprehensive Copywriting Academy … [Read more...]
Episode 171: Help! My Client Wants to Test My Copy!
“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about. Testing your copy is a chance for you to better serve your client, allowing you to … [Read more...]
Top Advice for New Copywriters (From Working Copywriters)
Copywriting is *so* much more than just words on a page. At its core, it’s about connecting people with the right solutions for their needs and wants, using messaging that truly resonates with them. (You’re basically playing Cupid—but with words instead of arrows!) And sure, there’s no denying that writing killer copy takes skill. But remember that no one is born knowing how … [Read more...]
Episode 170: Why You Need to Upsell Your Copywriting Clients (And How to Do It the Non-Sleazy Way)
We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you're doing. So today, Nicki and Kate are diving into the strategies for … [Read more...]
Episode 165: Terrible Advice New Copywriters Get All the Time
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]
Episode 142: On-Staff vs. Freelance Copywriting: Which is Better?
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Nicki and Kate answer the long-standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as … [Read more...]
BONUS: Laser Coaching – How to Land Copywriting Work with an Ad Agency
On today's Laser Coaching call, Nicki and Kate meet with a Comprehensive Copywriting Academy student who is wondering if she needs to change her approach when pitching ad agencies in particular. In this info-packed coaching call, you’ll hear advice around how to demonstrate that you can think strategically and what to do if resistance is getting in the way of your … [Read more...]
Episode 156: 11 Years in Social Work to a $10K/Month Copywriting Career – Sonali’s Story
Like many Comprehensive Copywriting Academy students, Sonali came from an entirely different professional background. After 11 years in social work, she knew it wasn't her forever job. Sonali always had an affinity for writing and copywriting soon became an attractive career choice. Sonali decided to go all in on her new career and set a goal to hit $5K a month by June 2023. … [Read more...]
BONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World?
Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver. Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching session, Comprehensive Copywriting Student Melanie … [Read more...]