There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. But, online sales letters are dead. This is not a medium you should worry … [Read more...]
Search Results for: pricing
Why Most Advice About How to Price Your Services is Dead Wrong for You
I was watching an online training about freelancing a few weeks ago, and something the trainer said threw up a big red flag. (By the way, I’m always taking new trainings and watching webinars to pick up whatever new tactics are out there. I strongly encourage you to do the same. You may know a ton already, but there's always a new insight to gain.) Anyway, this trainer … [Read more...]
Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
“How much should I charge per word?” is one of the scariest, most misguided questions a copywriter can ask. And I don’t really blame new copywriters who ask that question, since there are plenty of “work farming” companies that happily advertise their “copywriters’” price per word. So, let me make one thing very, very clear: Professional copywriters do not charge by the … [Read more...]
The Best Business Card Resources for Copywriters
You'll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn't mean you can overlook your print one. Here we look at what to include on your business card and resources for getting your business cards created and ready to pass out to friends, contact, and potential clients. You need business … [Read more...]
Why Online Sales Letters are Dead—and What to Write for Clients Instead
There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. If I had a nickel for every "copywriting" site that says, "I make seven … [Read more...]
How to Protect Yourself from a Computer Crash
One of the most stressful moment in my career thus far had nothing to do with a presentation or a particularly challenging project. No, the most stressful moment came after I'd finished a project...and my computer crashed. How can you avoid the same fate? Here's a simple (if unpleasant) fact of life: At some point, your computer will die. You'll go to turn it on, the screen … [Read more...]
How to Price Copywriting Services: By the Minute? The Hour? The Word?
Discussing rates or salaries is uncomfortable for most people. Of course, how to price copywriting services has another layer of discomfort because you can charge for copy projects in a couple of ways. Do you charge by the word? By the minute? Something else? (Spoiler: It's something else. Copywriters charge by the project.) In fact, charging by the word will mark you as a … [Read more...]
Top 10 Things Every Copywriter Needs to Know
When you're first exploring copywriting, there's definitely a lot to learn! But there are a few quick tips that will help you gain traction a bit faster. Here's your no-nonsense list of 10 tips for copywriters (that every copywriter needs to know!). 1. Write About the Benefits (Not the Features) This is, hands-down, the most crucial point for any copywriter to … [Read more...]
What Do You Bill For? (And What Don’t You?)
Many of us copywriters, even the Filthy Rich ones, have a hard time figuring out how to charge for our services. When you're working with a client who has an office that's far away from you—and they expect you to occasionally come in for meetings—do you charge them? Do you charge for meetings in general? Do you line-item revisions? As a sought-after professional (even if … [Read more...]
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Filthy Rich Writer Filthy Rich Writer is an online resource for new and aspiring copywriters, dedicated to providing tips, tools, and training to help people create the careers of their dreams. We are deeply and fundamentally opposed to gimmicks or get-rich-quick schemes; this is about real career training for real career success. 10,000 + STUDENTS … [Read more...]