First, if you hate numbers and you still are reading this post, congratulations! Many copywriters aren't math fans, so you're not alone. But regardless of whether you love numbers or hate 'em, you need to spend some quality time with a few key numbers if you want to set your copywriting finances—and frankly your whole business—up for success. So, if you're serious about your … [Read more...]
Search Results for: pricing
Ep. 50: Should I Put Copywriting Rates on My Website?
Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can … [Read more...]
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there's a feeling of excitement … followed quickly by "oh no…now I have to talk to this person!!" If you've ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm … [Read more...]
Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie Tomenchok
If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation. Susie, a negotiation guru, breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a … [Read more...]
BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. First, Nicki and Kate talk with Abigail about pricing and the feast or famine cycle. Then, Lindsey asks about the … [Read more...]
Ep. 17: How to Set Your Copywriting Rates
Everybody hates pricing their services. That's because there is no exact science for pricing your services. There's no perfect formula that is going to work every time and be exactly right. It's as much art as science. Nicki and Kate dig into why online calculators are wildly inaccurate (one told Kate, based on her experience, to charge $13,800 for a homepage). Instead of … [Read more...]
Increase Your Copywriting Pricing Without Burning Bridges
The rates you charge when you first get started as a copywriter will not—and should not—stay the same throughout your career. Remember that copywriting is a merit-based career. Regardless of your background, your age, your gender, your race, any demographic difference, if you can write great copy, people will hire you. And since it’s a merit-based career, that means your … [Read more...]
Should You Add UX Copywriting to Your Copywriting Services?
There are a lot of “genres” of copywriting that really aren’t genres at all; they’re just buzz-y marketing terms. “Conversion copywriting” is a good example. Any copywriter worth their salt is focused on helping their clients increase conversions. After all, the goal of copywriting is to connect a person who has a specific need with the best possible solution to that need. … [Read more...]
The (Surprisingly Easy) Art of Negotiation for Copywriters
If the idea of quoting prices for their work already makes most new and would-be copywriters nervous, well then, the idea of negotiating those rates can bring up some serious nerves. But here’s the good news: It’s really not that hard at all. In fact, as you’ll see in a moment, the hardest part…is not talking. Here we offer some ways to negotiate as a copywriter. Don't … [Read more...]
Should I Put Prices on My Website? What Copywriters Need to Know
We hear a this a lot: Should I put prices on my website? After all, when you go to buy anything else online, there’s a clear price. But it’s a little different with copywriting. As a copywriter, you’re always going to customize the service you’re providing to meet your client’s specific needs. A website for one client may require a lot more work than a website for … [Read more...]