As long as I’ve been in this business, and especially in the decade that I’ve been teaching copywriting to would-be copywriting pros, I’ve gotten this question a lot:
“What’s the real secret to being successful?”
Well, I have good news and I have bad news.
The good news is that there absolutely is a secret. Well, wait—let me put quotes around that. There is a “secret.”
The bad news is that it’s not a super sexy, insider trading-y kind of secret. It wasn’t divulged to me on a mountaintop or passed to me at across a table, scrawled in a folded napkin.
This “secret” is the same thing that creates success for entrepreneurs, musicians, students, politicians, movie stars…you get the picture.
The Secret to Success
The key to success is consistency. Adopting effective habits and sticking with them.
Pitching five clients each day. Posting in three Meta groups each day. Commenting on three Meta posts each day. Listening to one business podcast each day.
And the same goes for learning copywriting. When people ask how much time they need to dedicate to learning and practicing, I think they expect that I’m going to tell them they need to set aside two hours every day.
Hey, if you’ve got two hours a day every day, then great! But not only do most people not have two hours, but if they do dedicate two hours to it, they’ll burn out and not come back to it for a week—having forgotten everything they learned last week.
Instead, just setting aside 10 or 15 minutes a day will get them so much further! Why? Because of consistency. Sticking with it every day, even for just 10 or 15 minutes, will get them so much further than fits and spurts of a couple hours at a time.
Consistency and persistence—just sticking with that consistency—are the real keys to success.
Are they sexy? Nope. But you know what is sexy? Making $10K a month from your writing. Getting clients reaching out to you for jobs because you’ve been referred by someone they know. Watching your savings account go up and up and up while you’re actually enjoying what you do for a living.
If you ask me, that’s really sexy.
Watch More: How To Get More Copywriting Referrals
Consistently pitching new prospective clients is the backbone of your business’s success. And a super effective way to supplement that pitch list is to naturally gain more clients through referrals. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate give you tips and tricks for getting more client referrals so that your list of businesses to work with grows naturally behind the scenes.
Your Turn
What consistent habits are you going to (persistently) instill in your schedule? Let us know in the comments below!
Last Updated on March 21, 2024
When you mention Facebook posts, what do you mean? Do you mean businesses? Or FB pages about copywriting?
Hi Chanel,
In this article, I reference posting in Facebook groups – as in, finding Facebook groups that are likely to have people that could be your clients and posting within those groups. 🙂
Thanks for commenting!
Nicki