Building Your Career for Maximum Flexibility

Many people get into copywriting because they want the options to work where they want and when they want. And, of course, that’s perfectly possible. But to do that successfully (read: without going bankrupt) they have to build their careers accordingly.

Now, to state the obvious. You’ll never have complete say in when you work since you’ll always be creating work for clients. Meaning if you want to work two hours per week and make six figures, that’s not realistic. But you can eventually control the majority of hours you work.

Flexibility like that comes from a combination of experience, variety in that experience, and contacts. Let’s dig a bit more into each one so you can build on it.

More Experience Builds Trust

First, experience: The more work you have in your portfolio, the more clients you’ve had, the more people will trust you to work remotely. Why? The work in your portfolio shows that you’re proven; you’ve worked for these clients and delivered. Testimonials help a lot with this, too, by the way.

Experience will also make it easier for you to work remotely. When you know what you’re very well-versed in writing copy, you’ll know how to ask the right questions right away, anticipate potential problems, and (when possible) avoid multiple and lengthy “re-group” meetings.

Aim for a Variety of Experience

You also need variety within that experience. The more things you know how to do and the more different types of clients you’ve done it for, the more options you’ll have as you look for clients.

Get work in ad agencies, internal agencies, and with standalone clients. Ensure you get plenty of both print and digital experience, and experience in as many different media within those (direct mail, banner ads, magazine ads, emails, etc.) as you can. Get B2B (business to business; companies that are selling to other companies) and B2C (business to consumer; companies that sell to consumers) experience. Get experience writing for finance, retail, healthcare, technology, general consumer, and any other categories you come across. Aim for maximum variety.

Expand Your Network for Added Career Flexibility

Finally, flexibility also comes from having lots of contacts. Why? Because contacts will help you get work. The more people you know, the more people can recommend you when someone they know needs a copywriter or they come across a project that needs a writer.

Building up contacts is one of the main reasons that I recommend contracting if you can possibly do it. Contracting, or working for a company at an hourly rate for a contracted duration of time, is a great way to get into a company, meet people, get samples, and then move on to the next company when the contract is up. The more contract work you take, the more companies you work for and the more people you meet.

Once you have the variety of experience and contacts, you’ll be much better prepared to take advantage of opportunities for flexibility—whether that means working part-time while the kids are little or writing for clients from a villa in France.

Watch More: Embrace the Flexibility of Copywriting

As copywriters, we have so much flexibility, but often we don’t take full advantage of that flexibility because we let our own self-imposed roadblocks get in the way. Nicki and Kate discuss the importance of exploring opportunities as they come and “loosely” planning versus trying to wrangle too much control over scenarios that we have zero control over—or may never happen in the first place! 

Your Turn

Why does flexibility appeal to you? Let us know in the comments below!

Last Updated on January 25, 2024