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Why You Sometimes Need to “Greek It” in Copywriting

By Nicki Krawczyk Leave a Comment

Woman in blue-tinted sunglasses smiles widely with red lips while holding a parfait dessert with a Greek flag in it.

“It’s all Greek to me” takes on a totally different meaning in the creative field. Here we look at what “Greeking it” means in copywriting and when and how you should use "Greek" copy. What Is "Greek" in Copy? The phrase “Greek it” is a misnomer. What it refers to is “lorem ipsum” that, yes, sounds a lot like it might be Greek. Lorem ipsum is actually just gibberish—an … [Read more...]

Important Digital Copywriting Definitions

By Nicki Krawczyk Leave a Comment

Woman in white dress blouse and black skirt holds a tablet in her hand in front of a wall chart with icons

Digital copywriting is a fast-growing field, and you should aim to get experience in it as soon as possible. But with terms like “DPI” and “click to open rate,” it can be easy to get lost in a conversation. Digital (or “interactive” copywriting) has grown every more complicated as technologies evolve and, as part of that, new terms and new acronyms pop up all the … [Read more...]

Job Titles for Copywriters’ Coworkers Explained

By Nicki Krawczyk Leave a Comment

a girl wearing a black hat with a wide brim whose face we don't see is reading a book open on her lap

As a copywriter, you're never working in a vacuum. Your job involves collaborating with lots of people and departments regardless of whether you work in-house or remotely. But when someone says, "Go talk to traffic," do you know what that means? Here we explain some job titles copywriters encounter so you're prepared to collaborate with the best of them. When in Doubt, … [Read more...]

What Is Content Marketing?

By Nicki Krawczyk 4 Comments

Line of people in colorful clothing standing before colorful images and words like content on a wall

For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. And it's not content strategy (despite its name, content strategy is really about how copy is organized on a site). I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. What Is Content … [Read more...]

4 Steps to Write a Wildly Effective About Us Page

By Nicki Krawczyk 2 Comments

A diverse group of five individuals (four woman, 1 man) sit at a table and are turned to smile at the camera.

The "About Us" page is one of the most wildly visited pages on most websites (often second to the homepage). It's especially frequented by people who haven't interacted much with that company before. (Read: people who haven't purchased yet.) That means the copywriting on the About page can mean the difference between customers trusting the company and making purchases versus, … [Read more...]

What is Content Strategy? And How Is It Different from Copywriting?

By Nicki Krawczyk 3 Comments

We've already covered how copy and content are different...but then, wouldn't you know it, the business world goes and confuses the concepts by creating the term "content strategy." What is it? What does a content strategist do? Can copywriters apply for content strategist jobs? (And how does it differ from "content marketing?") "Content strategy" is one of those … [Read more...]

What’s a CMS?

By Nicki Krawczyk 2 Comments

Green and blue puzzle pieces with one blue piece labeled with letters CMS

Often, writing involves creating your copy deck, sending it to your designer, and then working together to make tweaks. But what happens when, instead, it involves inputting your copy directly into a computer system? You'll likely be interacting with a CMS, or content management system. Here's what it is and how it comes into play in your copywriting. What Does CMS … [Read more...]

Why You Need to A/B Testing

By Nicki Krawczyk Leave a Comment

A person in black points finger to area in front of them where there are nine screens, each with a different color pie or bar graph.

In many companies, your copy will be put to the test. But wait—don't panic. I know, you thought you left tests behind in school. And you did—these are a different kind of test. We're not talking about copywriting tests for interviews. What I mean, is that your copy will be put to the test against more of your copy. This is called an A/B testing and its a pretty common (and very … [Read more...]

What’s a Copy Test?

By Nicki Krawczyk 23 Comments

Face with short hair and glasses peers above a wooden table with stack of 9 books and an apple to the right of the face; copy tests are nothing to be scared about!

As if life weren't full of tests and trials enough, you'll find that some jobs even require you to complete a copy test before you get the work—or even before a second interview. A copywriting test is a sample writing exercise. It's a way for a potential employer to see your skills writing for their particular brand. But what does that mean? And is it a good thing or a bad … [Read more...]

The Right Way to Fit “Ad” Into “Advertorials”

By Nicki Krawczyk Leave a Comment

Stack of magazines

In the world of copywriting, the advertorial is a mutt. Part ad, part editorial, it hits the magazine or trade publication reader when they are already primed to read. When the advertorial is not that engaging it can come across as deceptive. There you are, cozied up with your favorite glossy, only to look up at the page to see "special advertising section." Drats! Foiled … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

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