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Why Online Sales Letters are Dead—and What to Write for Clients Instead

By Nicki Krawczyk 8 Comments

A laptop is open with two online sales letters sitting side by side on screen.

There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. If I had a nickel for every "copywriting" site that says, "I make seven … [Read more...]

What You Need to Know About After-Sales Service

By Nicki Krawczyk Leave a Comment

Pencil-drawn image of pie chart with hands surrounding it pointing to words also written in pencil: goal, strategy, analysis, and sale.

Let’s say you’re a freelance copywriter. (You are, right?) Now let’s say you bought the latest laptop on the market and loaded it with all the tools a good entrepreneurial writer needs (like, say, a mini espresso bar app). Six months later, if the folks who sold you the thing clear out all those multiplayer online gaming data files clogging the system (“No idea where those came … [Read more...]

How Copywriting Projects Actually Come Together

By Nicki Krawczyk Leave a Comment

Silhouettes of two hands each have a puzzle piece pinched between the thumb and pointer finger as they approach each other with a sunburst behind them against a blue sky.

For people who are just starting out as copywriters, there's an element to the copywriting process that's often kind of a mystery. Namely, well, pretty much the whole process. How does a project get started? How when do you work with a designer? How does your work get seen? Where does the writing fit in? Believe me: what seems confusing and intimidating now will eventually … [Read more...]

The Dangers of Using Swipe Files

By Nicki Krawczyk Leave a Comment

Yellow hazard tape with the word warning written across it

Some ads are just so good, you have to tear them out and keep them. In fact, many people will advise you to do just that. It's for inspiration, right? But sometimes "inspiration" can get in the way of "creation." Find out how to use other ads to help you—and when having them around is a bad idea. What Is a Swipe File and Why Keep One Simply put, a "swipe file" is your … [Read more...]

What’s a Creative Brief? A Guide to a Copywriter’s Essential Document

By Nicki Krawczyk Leave a Comment

In the simplest terms, a creative brief is a write-up of everything a forthcoming project should entail. It gives all of the background information as well as all of the requirements and expectations for a project. When it comes to copywriting, this is the one magical document that you cannot do without. It guides you, it protects you and, yes, sometimes it even calls you … [Read more...]

What’s an Internal or In-House Ad Agency?

By Nicki Krawczyk 2 Comments

Three workers sit side-by-side working on the computer; the man in the foreground is blurred and focus is on blonde woman in pink shirt.

Sure, all copywriters daydream about being Don Draper and commanding—or even just being a part of—a creative team in a big, hip advertising agency. But there's another kind of opportunity you need to know about that offers all the smart coworkers, interesting projects, and, yes, sometimes tough deadlines outside of the traditional ad agency: in-house agencies. Ad Agency … [Read more...]

Fake Job Alert: What You Need to Know About Being an “SEO Copywriter”

By Nicki Krawczyk 8 Comments

Hand with pen points at graphs on computer screen

For all the companies that are looking for "SEO copywriters," you'd think it's a super-specialized field. But the truth is, any copywriter worth their fees is an SEO copywriter—and most people looking for SEO copywriters have no idea what they're actually asking for. Despite all of the show about differentiating it from "regular copywriting," what separates SEO copywriting … [Read more...]

Your Unique Selling Point: Set Yourself Apart from the Competition

By Nicki Krawczyk 2 Comments

A photo of all orange slices except for one grapefruit slice

We're all in the business of selling. We're either actually trying to sell products or services, or we're trying to "sell" people on taking some kind of an action. Even nonprofits are trying to sell people on making donations. But with the unemployment rate constantly making the news and articles about "how to get a raise" and "how to brand yourself" across magazines and … [Read more...]

What Is Direct Response Copywriting?

By Nicki Krawczyk 2 Comments

Stack of mail with red envelope on top showing an advertisement inside

Copywriting work often has different focuses. Some is designed to sell people on a company—that is, to get people to be aware of, trust, and like the brand. Other copywriting work is designed to get an immediate response. Here we look at what the term "direct response copywriting" means and what makes it different from other writing. There's a fairly decent chance that … [Read more...]

Content or Copy: How to Tell the Difference and What Should You Charge

By Nicki Krawczyk 2 Comments

Image is divided down the middle with the left showing an orange (fruit) on a green background and the right showing a green apple on a red-orange background.

When you're looking at job posts, you may see some that mention content writing. But what's the difference between copywriting and content writing? Aren't content and copywriting the same? When it comes to content writing vs. copywriting, is one better than the other? And what should you charge for each? Many people outside of the writing industry don't understand the … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

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