The people who request your copywriting work—clients or product managers—are crucial partners in the project. But just because you’re working on the same thing doesn’t mean you’re speaking the same language. Here are five things you don’t know that they wish you did. Most clients and product managers have absolutely no experience being on the other side of the table—that is, … [Read more...]
Habits of Wildly Successful Copywriters
What they say is true: Cultivating the right habits can have a major impact on your success. After all, what we do every day determines what we become. So, what are the habits of wildly successful copywriters? As many business and success gurus will tell you, the fastest way to succeed is to study the things successful people do, and then do those same things. So, in the … [Read more...]
How to Fix Bad Copywriting Feedback
A big part of being a copywriter is incorporating the feedback you receive in creative reviews. But what do you do when you get bad feedback? And not feedback that makes you sad but truly useless feedback? Imagine this scenario: You had a creative review with your client and the client is...well, let's say you get the vibe they're not thrilled. Your client keeps suggesting … [Read more...]
Is Your Press Release Missing This One Key Element?
Press releases can be a terrific addition to your copywriting tool kit and can be yet another way to win your client's devotion. However, there's one big mistake that many press release writers make that leaves their clients feeling like they wasted their money. Full disclosure: I went to school for public relations (majored in it, actually). I quickly discovered that I … [Read more...]
How to Keep a Project from Falling Through
It's heartbreaking: You find a potential client, put together the perfect proposal, they say "Yes!" and then...the project just dies. No project...and no paycheck. Let's talk about why that happens and what you can do about it. First, let me just say that this premature project death happens to the best of us, even the very best. Clients that were extra jazzed about moving … [Read more...]
7 Ways to Burn Bridges Like a Champ
We focus a lot on ways to be a better copywriter, but let's turn things around a bit. Here we focus on the not-to-dos: seven things that will make you a worse one and earn you the dislike of your boss/client and coworkers, if not help you lose your job. To begin with, obviously, the best way to keep your job is to work hard, work well, be friendly, and be … [Read more...]
How To Develop a Thick Skin
Any kind of writing is open for critiques, but copywriting is one of the few where you'll get that feedback from a full group—and in-person. If you're the kind of person who takes your work personally, you'll need to find a way to get some distance and perspective. How? It can be surprising for new copywriters to get live feedback on their work from a whole group of people; … [Read more...]
How to Avoid Making Promises You Can’t Keep
A former Israeli prime minister once chastised his fellow politicians by saying their slogan could be, “Sure, I promised. But I never promised to keep my promise.” Outside the semi-virtual world of politics, of course, there are real consequences to failing to keep one’s promises. There is a strong incentive, especially when we are starting out, to agree to any project … [Read more...]
What You Need to Know About After-Sales Service
Let’s say you’re a freelance copywriter. (You are, right?) Now let’s say you bought the latest laptop on the market and loaded it with all the tools a good entrepreneurial writer needs (like, say, a mini espresso bar app). Six months later, if the folks who sold you the thing clear out all those multiplayer online gaming data files clogging the system (“No idea where those came … [Read more...]
Why Staying in Touch With Former Colleagues Is Crucial
In the creative industry, people are always moving from job to job and project to project. And that means, of course, that you meet a lot of different interesting people. But just because they're gone doesn't mean they should be forgotten. In fact, ex-coworkers can be incredibly valuable to building your copywriting business. Whether you're working on staff or as a … [Read more...]