Build Your Copywriting Business Podcast Episode Archive

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Episode 129: #1 Thing You Need to Do Throughout Your Copywriting Career

Celebrating is important and what we tend to celebrate is hitting the big milestones (as you should), but that's not the only stuff you should be celebrating! It's about the journey. Anything that we do that takes us out of our comfort zone deserves to be acknowledged. Join Nicki and Kate as they discuss the when and why and how of celebrating your accomplishments and journey … [Read more...]

Episode 128: Landing a 4-Figure Project 2 Months In—Courtney’s Story

By Kaitlyn Spinney

Courtney is a writer who went from working seven days a week in government to becoming a successful freelance copywriter. In this episode, Courtney shares her story of how she built her business in 15 months and now lives life on her terms. Courtney also shares tips on how to get started, the power of networking, the importance of speaking up, taking risks, and finding the … [Read more...]

Episode 127: Words Copywriters Need to Eliminate From Their Vocabulary

By Nicki Krawczyk

Today's episode is about word choice—but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a lot of influence on the outcomes of situations that we might find uncomfortable or hard or scary. You have to make the decision to speak to yourself in a more empowered way. Listen in as Nicki and Kate offer tips and benefits to … [Read more...]

Episode 126: Good vs. Bad Copywriting: How Do You Tell the Difference?

By Nicki Krawczyk

The question of "What makes copy good or bad?" is often spun by our students into "Am I a good copywriter?" It's a simple question with a not-always-so-simple answer. In this episode, Nicki and Kate dive into unraveling the answer, and how asking yourself if something is good copy or bad copy, will make you a better copywriter. Looking for closed captioning or a … [Read more...]

Episode 125: How to Calm Your Nerves Before Copywriting Client Calls

By Nicki Krawczyk

A client responds to your pitch and you're SUPER excited...and then completely overwhelmed as you dread actually getting on the call. What if they find out you're a fraud? (You're not a fraud, promise.) What if you don't actually like them? (Great news...listen to this episode.) First... breathe! Second, that's what this Build Your Copywriting Business podcast … [Read more...]

Episode 124: 4 Questions to Massively Boost Your Copywriting Productivity

By Nicki Krawczyk

This episode is a self-inventory that will help contribute to your success as a freelancer using four key questions. The questions will help you determine when you work best, which results in increased productivity, more fun, less frustration...and more income! Looking for closed captioning or a transcript? Watch the episode on YouTube! A Sneak Peek at the … [Read more...]

Episode 123: “Slowly” Replacing Her Income with Copywriting…in 3 Months—Melissa’s Story

By Nicki Krawczyk

After seeing a Facebook ad for the Comprehensive Copywriting Academy, our guest Melissa decided to pursue her desire to work freelance and joined the CCA. Within three months of beginning to pitch clients, she was able to replace her income. Within the first year, Melissa made 50% more than she would have at her previous job...all while working between 20 and 25 hours per … [Read more...]

Ep. 122: 3 Steps to Taking Time Off as a Freelancer

By Nicki Krawczyk

A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in burnout. As a freelancer you may feel like if you aren't working, you aren't making money. But if you set up your calendar you can plan for this! Nicki and Kate have real-world … [Read more...]

Ep. 121: Writing a Call to Action that Maximizes Engagement

By Nicki Krawczyk

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the … [Read more...]

Ep. 120: Most Common Copywriter Backgrounds

By Nicki Krawczyk

Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your … [Read more...]

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