Considering a new career is a lot like trying to find a place to live in a new town. You don't know the areas, you don't know who to trust, and you don't even really know what questions to ask. Well, that's where I come in. I've been a copywriter for more than 20 years now, plus teaching others how to launch wildly successful copywriting careers fore more than a … [Read more...]
How to Protect Yourself from Copywriting Burnout
In a creative profession like copywriting, it's very easy to succumb to burnout. It's that feeling of being utterly unable to do any of the work you need to do and, as you can imagine, it's dangerous for both your overall well-being—and your career. We all hit the occasional wall where we don't feel like working, aren't feeling creative, or both. Not feeling excited about … [Read more...]
How to Deal With Feedback and Criticism From Copywriting Clients
Advertising and marketing (and, therefore, copywriting and design) are very collaborative fields. You put your best foot forward with great copy, but the team you work with is always going to have added insight and opinions based on their own expertise. But it's not always so easy to listen to feedback and criticism of your work, especially since what's up for review is your … [Read more...]
The Best Career Advice I’ve Ever Gotten
I thought I'd offer up a few gifts that, in a way, are a bit re-gifted: the very best business and career advice I've ever gotten. No matter your job, your career, or your goals, these gems should provide at least some wattage of a guiding light. They've served me well and I'm proud to pass them on to you, whether you use them in your copywriting career or … [Read more...]
Beat the “Bad Economy” Blues
Do the words "fiscal cliff" and "economic trouble" fill you with fear? Take heart, copywriter—you're better set up than most... Today's question is from Brandon H., who writes, "I really want to get into copywriting, but don't companies tend to cut back on advertising and marketing when the economy isn't great? I don't want to put time and money into something that isn't … [Read more...]
3 Books Every Copywriter Must Read
Our team often gets asked which books we recommend for copywriters and we have a ton of recommendations (see them all right here). What can we say, our team loves to read! But, if you're looking for the best-of-the-best, the ones that every copywriter—really, anyone who writes anything—should read, then these three books are the ones we keep coming back to again and … [Read more...]
Top 10 Things Every Copywriter Needs to Know
When you're first exploring copywriting, there's definitely a lot to learn! But there are a few quick tips that will help you gain traction a bit faster. Here's your no-nonsense list of 10 tips for copywriters (that every copywriter needs to know!). 1. Write About the Benefits (Not the Features) This is, hands-down, the most crucial point for any copywriter to … [Read more...]
How to Make Time for Freelance Work
Whether you work a full-time job and want to do freelance copywriting work as a side hustle, or if you're trying to build up a full-time freelance business, it can feel wildly impossible to carve out the time to do it all. Taking on freelance copywriting projects while you work full time can help ease the transition to full-time copywriting work. It helps you build up your … [Read more...]
5 Steps to Destroy Procrastination
We've all been there: you have a deadline and need to get started on a project, but when you sit down, you're just not feeling it. Or, you're tired after a long day at your 9-to-5. Or ... it could be any number of reasons! So, you procrastinate. Here's the bad news: you will never stop procrastinating. Never, never, never. Your first urge will always be to go do something … [Read more...]
When the [ahem] Stuff Hits the Fan
Over at Filthy Rich Writer HQ, we faced a serious problem this weekend. We ran an update to our site only to discover that the update kept us from being able to access our site. Think of it as trying to work on a car when the hood is fused shut. Now, we're a savvy bunch of technology lovers, but not one of us knew how to fix it. And, of course, we were on deadline to get the … [Read more...]