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Creative Brief: The First Step to Any Successful Copywriting Project

By Nicki Krawczyk 8 Comments

A man and woman looking at an open laptop. Behind them, is a coffee shop with ambient lighting.

Here’s a copywriter’s nightmare scenario: You land a client. You agree on a price and deadline. You work your rear end off, writing, revising, and perfecting the copy. And, when you send it to your client, they reply with: “This really isn’t what I wanted.” Or, maybe even worse, pages and pages of changes they want made. Huh? What went wrong? How did this project … [Read more...]

How To Be a Copywriter If You Hate Selling

By Nicki Krawczyk 4 Comments

A man wearing sunglasses and a brown jacket is standing in the middle of a bunch of cars holding a sign that says "sale".

I hear this a lot. “I’m interested in copywriting, but I don’t want to trick people or force people into buying anything.” And I definitely get that. A lot of people get put off by the idea of selling and pushing things on people. No one wants to feel disingenuous or pushy. Well, good news! Copywriting Is About Connecting, Not Selling First, that's not what … [Read more...]

New Meta Ad Changes Copywriters Need to Know About

By Nicki Krawczyk 6 Comments

A person is holding a black pen writing on a white legal pad on a desk. In the background there is a tablet sitting on the desk.

If you write Meta ads for clients (which you should really consider because it’s a highly sought-after service), you know that Meta likes to keep you on your toes. Know the Rules Around Copy for Meta Ads First of all, Meta already has some pretty strict rules about what can and can’t go into its ads. You can't target people by calling out personal attributes (“As a … [Read more...]

Lessons Learned From Copywriting for Multibillion-Dollar Companies

By Nicki Krawczyk 2 Comments

Four people are standing in an empty building in front of a large window. In the background there is a city skyline with the sun setting behind it.

Over the course of my 20+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multibillion-dollar global companies, and everything in between.  When people ask about my background, I’ll often start off by mentioning the bigger, more well-known clients first, companies including T.J.Maxx, TripAdvisor, adidas, Hasbro, … [Read more...]

The Cool New Tool for Facebook/Meta Ads Copywriting Research

By Nicki Krawczyk Leave a Comment

Man with curly dark hair and wearing glasses reads a book in front of a bookcase

Facebook/Meta Ads are a great service to offer to clients. They can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones), and you can get exact metrics to share (brag about) to other potential clients. But Meta Ads are also changing and what worked before won’t work now. Check out our … [Read more...]

How to Write a Sales Page That’ll Make Your Client Ecstatic

By Nicki Krawczyk 2 Comments

Man in glasses and checkered shirt raises his right fist in celebration while his mouth is open as if he's yelling something in excitement.

As we’ve established, sales pages are great projects for copywriters. Sales pages generally require plenty of copy, and, since they directly help your clients make money, they’re very valuable to those clients. Once your client hires you for a sales page project, it's time to deliver a page with wildly effective copy that helps convert customers. Now, it should go without … [Read more...]

Why Online Sales Letters are Dead—and What to Write for Clients Instead

By Nicki Krawczyk 6 Comments

online sales letters do not work

There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. But, online sales letters are dead. This is not a medium you should worry … [Read more...]

What’s It Like to Create Copy for Big-Name Brands?

By Nicki Krawczyk Leave a Comment

image of a clothing store with racks of clothes and a mannequin sitting on a small table

Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for these firms won’t work. If you are a writer and want to start offering your copywriting services to big-name brands, here … [Read more...]

Why Brand Voice Matters in Copywriting

By Nicki Krawczyk Leave a Comment

Woman in sunglasses with black dress yelling into megaphone

Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Here we look at why the brand voice matters in copywriting. Businesses very much care about their brand voice. It needs to be a major factor in whatever you write for any client. When the internet was young (baby internet), … [Read more...]

How To Perform a SWOT Analysis as a Copywriter

By Nicki Krawczyk 2 Comments

Person writing a SWOT analysis on a notebook

You already know that thinking strategically is an important part of being a copywriter. But how, exactly, can you start going about doing that? And how can you think strategically when it comes to your own business? A SWOT analysis is a great way to start.  What Is a SWOT Analysis? A SWOT analysis is a tool for figuring out where you (or your business) is and where … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

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    Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
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