Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach … [Read more...]
Episode 139: Are You Skipping This Essential Copywriting Task?
A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the … [Read more...]
Episode 138: When Copywriting Inspiration Becomes Copywriting Comparison
There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it's important to recognize when your information intake makes you feel bad about yourself or your business or your life and pay attention to the triggers. Nicki and Kate discuss how this has … [Read more...]
Episode 137: How To Structure Your Copy for Every Project
When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping-off point for your project is key. The creative brief will act as a road map for the project. In this episode, Nicki and Kate discuss how to best use that road map and what tools CCA students have best convey the message and achieve the goal that has … [Read more...]
Episode 136: Copywriting Transformed Her Quality of Life – Amy’s Story
Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goal was having a job where she was able to relax and control her own day. Listen in to hear Amy's story, including her advice for … [Read more...]
BONUS – Laser Coaching: How Do I Find Clients for Freelancing?
On today's Laser Coaching call, Nicki and Kate meet with a CCA student who is wondering "what's next?" and where to focus her energy. She is ready to start pitching but unsure of the best way to do that and how the follow-up process to pitching works. Listen in to this info-packed coaching call for tips and how to find your freelance clients! Looking for closed … [Read more...]
Episode 135: Are Portfolio Schools Worth It?
Portfolio schools are most often two-year programs that teach writers to build their portfolio. They pair students with designers to work together to create and curate pieces for your portfolio. While this may sounds great, there are also drawbacks. In this episode, Nicki and Kate break down the pros and cons of portfolio school, what it really means to get a certificate at … [Read more...]
Ep. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries
Copywriting is a super fun career. But, occasionally, you'll notice you have no time in your schedule, you're super stressed, and you're wondering what happened to the "fun." Sound familiar? It's very likely you're moving your business boundaries—or you never implemented them in the first place. Nicki and Kate dig in to business rules you need to create in three … [Read more...]
What Are Your Copywriting Business Rules?
Rules can often feel constricting, but when it comes to our businesses, that's what helps us stay on track. They're what we need when we're wearing our CEO hats. So, today, we're going to come up with your copywriting business rules so you can make decisions faster (and that are in line with how you want to run your business). You can also think of copywriting business rules … [Read more...]
5 Ways Working in an Office as a Copywriter Is Not What You Think
There are so many paths for pursuing a career as a copywriter. It’s easy to gravitate toward the idea of being a digital nomad copywriter, working from anywhere in the world, or even from your kitchen table as a full-time freelance copywriter. Working in an office as a copywriter may seem like the last thing you want to do! That’s a particularly easy dream to have if you’ve … [Read more...]